Search results for: VACC

Home/Search: VACC

Need a new search?

If you didn't find what you were looking for, try a new search!

Value, Story, Strategy and Facebook Ads – Best of April

By | 2018-05-06T13:25:34-07:00 May 7th, 2018|Blogging, Customer Experience, Facebook, Social Media, Strategy, Value|

There are Stories.... Key words for your business include VALUE, STORY, and STRATEGY (and for a LOT of us, FACEBOOK, too!). This month's Best Of collection includes some 'must-reads' in these areas, plus a couple of great tips articles on Instagram and little-know Facebook features. Instagram Fail 10 Absolutely Best Ways [...]

Listening is Hard

By | 2019-01-04T17:28:56-07:00 March 12th, 2018|Communication, Conversation, Dialogue, Listening, Loyalty, Uncategorized, VACC|

Listening As an intelligent business owner and entrepreneur in the 21st century, you are already very aware of the importance of listening to your customers, prospects and audience (your Visitors / Audience / Customers / Community (VACC): you can read more about what this looks like here …..). “Listen” is, however, a word [...]

JUNE’S BEST – LinkedIn, Trust, and Making The Most of Your Content

By | 2017-06-27T17:15:37-07:00 July 3rd, 2017|Authenticity, Blogging, Communication, Community, Content, Conversation, Credibility, Facebook, LinkedIn, Marketing, Small Business, Social Media, VACC|

July - Celebrate! July is upon us, and we here in the States are getting ready for our annual tribute to patriotism, fireworks and barbecues! June was a bumper crop month for quality content across the digital marketing industry, and I'm only too happy to share the top articles I've read: LinkedIn Ninja Tricks! [...]

Personas Are NOT the Audience!

By | 2017-06-12T14:16:11-07:00 April 24th, 2017|Customer Experience, Entrepreneur, Marketing, Small Business, Strategy, VACC|

Personas I read an exceptional article by Mitch Joel recently entitled “The Audience (formerly known as the Audience)”. In it he writes about how perceptions and standard audience research (that leads to the creation of personas or avatars for marketing purposes…) are actually quite flawed. The challenge to fixing this [...]

How Can Responsiveness Keep You Out of Trouble?

By | 2017-06-12T14:16:16-07:00 December 5th, 2016|Authenticity, Conversation, Customer Experience, Facebook, Marketing, Social Media, VACC|

Facebook Business Responsiveness Responsiveness is critical to customer experience. If you get an email or see a post to your company Facebook page with a request or comment from a customer (or potential customer…), letting it go for awhile (or altogether…) is a recipe for TROUBLE! The speed by which you [...]

What’s the Best Social Media Channel for my Business?

By | 2017-06-12T14:16:17-07:00 November 21st, 2016|Customer Experience, Facebook, Marketing, Small Business, Social Media, Strategy, VACC|

Which Social Media Channels? A small business owner asked me this question recently: Does it matter which social media channels my business focuses on? This is a great question! It does matter from a couple of angles: You need to be where your customers are. Focus is crucial, since each [...]

OPEN UP: Do You Short Circuit A Valuable Conversation?

By | 2017-06-12T14:16:17-07:00 November 7th, 2016|Conversation, Good Business, Marketing, Strategy, VACC|

Wrong Kind of Meme Like many Americans, I have begun paying a lot closer attention to “the news” online in the run-up to the election this week. I have chosen to visit The Guardian (US. Edition) as a primary news site, since they are globally known as a credible news [...]

TOP POSTS for October – Crammed with Proven Treats!

By | 2017-06-12T14:16:17-07:00 October 31st, 2016|Authenticity, Credibility, Customer Experience, Facebook, Google, Marketing, Social Media, Strategy, Tips, VACC, Video|

With October comes the oncoming onslaught of the Holidays! This brings into focus how to get the most out of your social media and digital marketing so your business can go seriously into the BLACK for the season. The top articles for the month cover everything from SEO to Facebook [...]

END OF THE SUMMER! The Best I’ve Found for You…

By | 2017-06-12T14:16:18-07:00 September 26th, 2016|Communication, Credibility, Facebook, LinkedIn, Marketing, Measurement, People, Small Business, Social Media, Strategy, Trust, VACC, Video|

The beginning of Fall is upon us and we’re all planning for what our holiday business is going to look like, right? In a final look-back on our collective Summer, here are 5 articles I found to be particularly compelling……plus an extra post about trust that resonated with many who [...]

Load More Posts