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About Jeff Hora

Jeff Hora is that rare individual with deep expertise in digital and social media marketing, technology, education, entrepreneurship and social psychology. This coupled with his passion for the success of the businesses he works with makes working with him an extremely valuable and unique experience. Since Social Sapiensโ€™ founding, Jeff has quickly become a regularly requested speaker at area Chambers of Commerce, BE$T business strategy workshops, entrepreneur workshops, and more.
7 05, 2018

Value, Story, Strategy and Facebook Ads – Best of April

By | 2018-05-06T13:25:34-07:00 May 7th, 2018|Blogging, Customer Experience, Facebook, Social Media, Strategy, Value|

There are Stories.... Key words for your business include VALUE, STORY, and STRATEGY (and for a LOT of us, FACEBOOK, too!). This month's Best Of collection includes some 'must-reads' in these areas, plus a couple of great tips articles on Instagram and little-know Facebook features. Instagram Fail 10 Absolutely Best Ways [...]

16 04, 2018

Returning Customers – Elusive, Impossible, or Normal?

By | 2018-04-14T16:05:51-07:00 April 16th, 2018|Customer Experience, Customer Support, Loyalty|

Returning Customers? There’s always an emotional rush when you acquire new customers. They’re “taking a chance on you” and you have that all-important opportunity to make that first, and hopefully lasting, impression. So THAT happens….. So why don’t some first-time customers come back? This is a very important nut to crack for your [...]

2 04, 2018

Video Success and the Right Metrics – Best of March

By | 2018-03-31T13:50:21-07:00 April 2nd, 2018|Facebook, Listening, Measurement, SEO, Social Media, Video|

Lamb of March suju / Pixabay March is going out like something like a lamb here in the Pacific Northwest…but the turmoil online with data protection concerns, Facebook revelations, and announced data breaches (apps, sites, phones….seems to happen everywhere….) draws more and more attention. Turning from these concerns a bit, this month’s top [...]

26 03, 2018

Listening: Attention or Intention?

By | 2018-03-24T15:20:12-07:00 March 26th, 2018|Awareness, Communication, Conversation, Dialogue, Listening|

Listening “PAY ATTENTION!!!!!” In your life, how many times have you heard that phrase, either from someone else or your internal voice? Shutting out distractions like noise, devices or the torrent of thoughts and imagination that the Buddhist tradition has termed the “monkey mind” seems nearly impossible. We slap ourselves internally in some [...]

12 03, 2018

Listening is Hard

By | 2019-01-04T17:28:56-07:00 March 12th, 2018|Communication, Conversation, Dialogue, Listening, Loyalty, Uncategorized, VACC|

Listening As an intelligent business owner and entrepreneur in the 21st century, you are already very aware of the importance of listening to your customers, prospects and audience (your Visitors / Audience / Customers / Community (VACC): you can read more about what this looks like here …..). “Listen” is, however, a word [...]

26 02, 2018

Facebook Live Video and the Point – Best of February

By | 2018-02-22T15:41:09-07:00 February 26th, 2018|Conversation, Facebook, Video|

Live Streaming Video   In the face of the January announcement by Facebook’s Mark Zuckerberg, a LOT of brain powerย has been focused on just what this means for business. One of the early analyses posited that live video, already a big player online, will become even MORE important. Hence the Video heavy listing [...]

19 02, 2018

Facebook Live video – “Hit the Button, Buddy!”

By | 2018-02-15T14:17:50-07:00 February 19th, 2018|Digital Marketing, Facebook, Video|

VIDEO – GO LIVE! It’s Live Video Month! This article is the second in the series in which I’m going over: Strategy and Planning Processes and How-To …and include a few examples. This week is all about what happens when you push the “GO LIVE” button and what you do through to the [...]

12 02, 2018

Facebook Live video – Getting Everything Ready To Go!

By | 2018-02-08T10:14:42-07:00 February 12th, 2018|Digital Marketing, Facebook, Video|

Start that LIVE VIDEO! It’s Live Video Month! This article is the first of two (for now….) in which I intend to go over: Strategy and Planning Processes and How-To …and include a few examples. This week is all about the Strategy and Planning, along with a little “Why do this video thing, [...]

5 02, 2018

Get Ready to Smile – Live Video is Coming for You!

By | 2018-02-02T13:12:38-07:00 February 5th, 2018|Digital Marketing, Facebook, Video|

You’re LIVE on Video!!! While we’re all waiting for the smoke to clear around Mark Zuckerberg’s announcement a few weeks ago regarding the BIG CHANGES taking place in the Facebook Newsfeed and how that will hit your marketing, one thing is pretty clear… Video remains HUGE, and Live Video (Facebook Live, for this [...]

29 01, 2018

Best of January – “Facebook Zero”, Digital Strategy Tips, and Success

By | 2018-01-25T16:47:26-07:00 January 29th, 2018|Customer Experience, Digital Marketing, Facebook, LinkedIn, Strategy|

“FACEBOOK ZERO!!????” So your 2018 has blown through the first month…how are things going? Out of breath yet? There are constantly evolving things happening in digital and social media marketing (you HAVE heard of the big announcement by Mark Zuckerberg, right?!). This month’s round-up of the best-of-the-best includes a couple of terrific articles [...]

22 01, 2018

No Free Lunch: Pay-To-Play is Here to Stay

By | 2018-01-16T17:05:14-07:00 January 22nd, 2018|Content, Customer Experience, Digital Marketing, Facebook, Social Media|

No Free Lunch We all learned very early on in this life that there is NO SUCH THING AS A FREE LUNCH! In the context of digital marketing, that is made evident in that you must invest resources (time, effort, money, etc….) to get results. There never was a “build it and they [...]

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