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About Jeff Hora

Jeff Hora is that rare individual with deep expertise in digital and social media marketing, technology, education, entrepreneurship and social psychology. This coupled with his passion for the success of the businesses he works with makes working with him an extremely valuable and unique experience. Since Social Sapiens’ founding, Jeff has quickly become a regularly requested speaker at area Chambers of Commerce, BE$T business strategy workshops, entrepreneur workshops, and more.
8 01, 2018

Surveys: Tell Me What You REALLY Think!

By | 2018-01-06T16:40:05+00:00 January 8th, 2018|Blog, Content, Digital Marketing, Small Business, Strategy, VACC|

Survey Results Surveys are notorious, from both sides of the subject…  As someone who gets at least a survey per week in my mail, I respond to very few of them. Sometimes it’s because I’m just plain busy when I first see it, and it feels like a drag on my time (the [...]

1 01, 2018

Setting Up for 2018 – Best of December

By | 2017-12-30T13:33:26+00:00 January 1st, 2018|Blogging, Content, Digital Marketing, Strategy|

Make the Leap to 2018 The end of 2017 brings a focus to planning, strategy and change in the marketing teams of every business, whether you have an actual team or it’s just you, the solopreneur. This collection of the best of December articles reflects this focus and gives you the thoughts and [...]

18 12, 2017

Where Should I Be? – The Case for Facebook

By | 2017-12-14T16:56:32+00:00 December 18th, 2017|Digital Marketing, Facebook, Social Media|

Facebook OK, so you’ve done all the heavy lifting research about your market, your products and services, and your audiences. You’ve worked closely with your marketing lead (either your own or a trust-worthy consultant…), deciding that digital marketing is a key component of your plan. Now you have arrived at the question that [...]

11 12, 2017

STORY: A Must-Have for your Facebook Business Page

By | 2018-05-31T17:09:05+00:00 December 11th, 2017|Digital Marketing, Facebook, Social Media|

Tell Your Story There are a LOT of things that make for a successful Business page on Facebook.  Books and entire web sites (and businesses!) are devoted to staying on top of the almost daily churn of what works best for your business. There is no “one size fits all”. However, there are [...]

4 12, 2017

Content Ideas and the Holidays – Best of November

By | 2017-12-01T11:25:31+00:00 December 4th, 2017|Blogging, Content, Customer Experience, Digital Marketing, Facebook, Loyalty, Social Media|

The Holidays are Here! Well, here we are…. It’s after Thanksgiving and before the twin end-of-the-year holidays of Christmas and New Year’s Day. If you’re like me you already have a lot going on, both in your business AND in your personal life (all those holiday get-togethers, plus trying NOT to gain, like, [...]

27 11, 2017

The Best Ways to Utilize Dialogue and Communication

By | 2017-11-23T14:02:44+00:00 November 27th, 2017|Communication, Conversation, Dialogue, Innovation, Listening|

Dialogue and Communication The articles, books and webinars / workshops focusing on communication (a term that is becoming more and more vague, actually…) are multiplying as rapidly as cat videos online, frankly. Who to pay attention to? How many are publishing because it’s a way to get clicks, a way to push a new book [...]

13 11, 2017

Survey Says!!

By | 2017-11-12T13:55:37+00:00 November 13th, 2017|Blog, Content, Conversation, Listening|

The best way to find out what your customers are looking for from you is ASK THEM, Right?! Well, that’s the message this week. I’ve written frequently about the importance of really listening to your customers and acting on what you hear. Now you have your chance to participate, and I have a chance to “Walk The [...]

6 11, 2017

Loyalty, Customer Experience, and the Death of Your Business

By | 2017-11-02T12:53:19+00:00 November 6th, 2017|Authenticity, Customer Experience, Loyalty, Small Business, Trust|

Customer Experience The deeper I get into the research concerning customer loyalty and engagement, the more it is pounded into me that it centers on Customer Experience (CX for short). The kicker about CX is that, while there are certain common factors and processes that carry across most customers and audiences, it really [...]

30 10, 2017

All About the Numbers! – The Best of October

By | 2017-10-27T15:08:56+00:00 October 30th, 2017|Competition, Digital Marketing, Facebook, Google, Ideas, Social Media|

Holidays! The holidays are nearly upon us! Shortly we start that Rocket Slide toward year’s end…a rapid countdown, for sure. In the spirit of a countdown, this month’s articles all have numbers as part of their headlines, so you can come away with some actionable points you can use. Grow Your Facebook [...]

23 10, 2017

If You Read One Article About Ideas, Read This One!

By | 2017-10-20T14:32:30+00:00 October 23rd, 2017|Creativity, Dialogue, Ideas, Meaning|

BOOKS: Ideas Bound I have long had the habit of reading more than a book at a time… Since the advent of the Amazon Kindle, however, this has become something that is second nature. I don’t think it odd, and, with the ready access to who-knows-how-many books and samples I carry around, it [...]

16 10, 2017

Loyalty, Strategy and Connection

By | 2017-10-14T17:31:45+00:00 October 16th, 2017|Authenticity, Customer Experience, Loyalty, Strategy|

Loyalty, Strategy, and Connection I’ve written a lot about loyalty, strategy, connection and relationship-building. My recent post about loyalty went into some of the reasons that customer and audience loyalty is critical to your business. Another recent article about lining up your strategy with your actual problems perhaps deals with a bit more about problem-solving [...]

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