Ready for some Summer?!
It has been a Long Time Coming here in the U.S. Pacific Northwest. Nearing the halfway point in the year can allow you the opportunity to take a look at what’s been going on in the digital world and assess your own goals for your business while you wait for those BBQ meats to finish on the grill. Here are the top articles I read in May:
I recently wrote about the challenge of keeping up with the Raging Stream of Content you need to come up with to stay in the game in your digital marketing. If blogging is part of that mix for you, coming up with creative topics and formats can get to be too much. This article will give you some great tips on what to do when that happens.
Another great article by Mark Schaefer that addresses the content stream problem when it comes to blogging from a different angle: How often is Just Right for my blog? I have colleagues who publish every single day. That makes sense for their business, they love to write or have a team who writes the articles. I have other colleagues to craft a single, perfect post a month (or a quarter!), which makes sense for THEIR business. This article will help you arrive at the most effective frequency for you.
Valeria Maltoni wrote this solid, thought-provoking article that uses the story-line from the 1957 movie 12 Angry Men to describe moving opinion and belief against prejudice and preconceived thought. One person can be the driving force for change, which is something you probably have as a foundation for your business.
There is absolutely no award for just “showing up” online, whether it’s your old web site or those stale posts on your Facebook page. If you’re having problems with your social media campaigns, take a look at these 5 tips and see if they can help you turn things around.
I still come across many business owners who, for some reason or other, tell themselves stories that keep them from even Trying to use Facebook to build a lively social media marketing strategy for themselves. In this article I touch upon 3 of them most frequent stories I hear, and my answers to them.
The web is becoming more visual every day. Video, graphics, infographics, photos, GIFs, emojis, you name it……all studies show that we respond more to visual than JUST textual information on the web. A significant (and usually missed…) factor here is color. This article gives you some real food for thought as you conceive and design your next campaign.
Enjoy your Summer kick-off!