Can you believe it? Thanksgiving is past and we are all on the short countdown to Christmas!? Well, while you were trying to finish off the Halloween candy AND putting together the grocery list for Thanksgiving, there have been a LOT of article published that deserve your attention…..I’ve gone through them and cherry-picked the most relevant ones for you!
One of my favorite sites to read, Conversation Agent by Valeria Maltoni, posted the seasonal reading list. I know your reading list is already pretty long, as is mine, but her recommendations always lead to revisit and lengthen mine. I’m sure this list will do the same for you!
This is so very important. Without goals and chosen metrics, how sill you know what success looks like or if you’re making headway? This article is part of the framework of discussion I have with all my clients, and it’s something you should be focused upon, too.
As we all head into 2017 planning (if you haven’t already…) here are some statistics that help guide you in putting together your social media marketing strategy. Some may not have much impact on you (the numbers around China’s growth may not concern you if you are not targeting China as a market), but many may. Be proactive and realize that social media and digital marketing are here to stay. Get ahead of the wave, since your competitors intend to.
One of the reasons that infographics are so popular are because they help our brains process content is a different way that just text, or video, or audio can. Realize that different people absorb information BEST in various ways, so leveraging that fact as you plan out your content calendar (and consider your audience…) can make it that much more effective. Also, think about what the same “content” presented in different forms and contexts might look like and how you can reach even more of your audience that way!
Ironically, a lot of the tools and forms used online to encourage and amplify communication actually do the opposite. Memes, messaging apps, forums for conversation like Facebook and Twitter all have communication as a foundational intent, but it seems many use them for broadcasting some kind of message and then shutting down, if you will, after the broadcast…or only serving as a “reaction sink” for opposing opinions. How valuable is the conversation that’s being stymied?