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6 06, 2016

FOCUS: Surviving Trust and Lies

By | 2018-12-07T12:40:22-07:00 June 6th, 2016|Authenticity, Communication, Community Management, Content, Conversation, Customer Experience, Focus, H2H, Leadership, Marketing, Small Business, Social Media, Strategy, VACC|

Trustworthiness Global Poll from Hubspot Who do you trust?  No really..... During my regular scouring of quality content this week I found an article by Ben Jacobson at Hubspot entitled "How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website". While the bulk of the article was about the things you could [...]

19 10, 2015

Will You Compare the Truth About Audience vs. Community?

By | 2017-06-12T14:16:36-07:00 October 19th, 2015|Collaboration, Communication, Community Management, Conversation, Credibility, Customer Experience, Good Business, Marketing, People, Small Business, Smart Business, Strategy|

My Audience My Community How you interact with your customers and prospects can show you (and them...) how you think of them. Without resorting to standard definitions, I visualize the difference this way: AUDIENCE: I am in front of a group of people who are facing me. I'm speaking and they're [...]

17 08, 2015

How can the Silent Majority Unlock your Bottom Line?

By | 2018-07-05T14:32:59-07:00 August 17th, 2015|Blogging, Communication, Community Management, Content, Content Ignition, Conversation, Customer Experience, Development, Good Business, H2H, Leadership, Marketing, People, Small Business, Smart Business, Social Media, Strategy|

The Silent Majority Do you remember “The Silent Majority”? While the phrase has been around for a very long time, it was popularized by Richard Nixon in 1969 in a speech, and also referred to by journalist Theodore White as the “mute masses.” In a different context, this phrase also [...]

17 04, 2014

Scary and Hard To Do

By | 2017-09-16T15:20:59-07:00 April 17th, 2014|Community Management, Leadership, People|

Scream Cropped (Photo credit: Wikipedia) I read an article recently by Laura Cioca, Director of Media & Engagement at W2O, about something she calls ‘Fauxthenticity’.  She defines this as ‘the tendency some brands have towards assuming we’re all complete idiots.’ She goes on to describe it as a kind of creative laziness [...]

3 03, 2014

Get out of your way

By | 2017-06-12T14:16:52-07:00 March 3rd, 2014|Awareness, Community Management, Leadership, People|

Ego suspension. There it is.  What does it mean? listening (Photo credit: Leonard John Matthews) I have been doing quite a bit of research and consideration of the skills required to be a truly effective listener, collaborator, influencer (more on that later) and generally a better human being. It turns [...]

25 03, 2013

Why gamification bothers me

By | 2017-06-12T14:16:54-07:00 March 25th, 2013|Community Management, Customer Experience, Employee Engagement, Meaning, People, Productivity, Social Media| Gamification is a hot term in business and education today. According to Wikipedia it is the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems. I have been thinking about this in terms of extrinsic and intrinsic motivations and what really keeps people interested in what [...]

22 02, 2013

First Thoughts in a New Community

By | 2017-06-12T14:16:54-07:00 February 22nd, 2013|Collaboration, Community Management, Conversation, Creativity, Productivity, Social Media, The Journey|

2012_09_17 Community Management IMG_0841 (Photo credit: joelogon) OK, so I’m stepping away from the fire hose for a moment. I’m today wrapping up, if that even makes sense when you’re on the road, week #5 in my new gig as Senior Community Manager at SDL. Collecting and prioritizing my thoughts [...]

6 12, 2012

A Successful Community Manager

By | 2017-06-12T14:16:54-07:00 December 6th, 2012|Community Management, Discussion, Social Media|

My communities (Photo credit: steven w) I was asked a really great question recently: what is a successful community manager? I have a pretty well-formed idea of the answer, but had never articulated it before.  My first reaction was to stay away from any kind of description of the community manager him/herself. I feel that [...]

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