Content Ignition

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31 08, 2015

Do You Know The Truth About Connection and Appearance?

By | 2017-06-12T14:16:38-08:00 August 31st, 2015|Communication, Content, Content Ignition, Conversation, Customer Experience, Good Business, H2H, Marketing, People, Social Media, Strategy|

Connect Four (Photo credit: Wikipedia) I belong to a few business and networking groups, as well as a service organization. Only at one of them do I have the luxury of spending time with the members (about 25) on a weekly basis and the ongoing encouragement to get together with a [...]

17 08, 2015

How can the Silent Majority Unlock your Bottom Line?

By | 2018-07-05T14:32:59-08:00 August 17th, 2015|Blogging, Communication, Community Management, Content, Content Ignition, Conversation, Customer Experience, Development, Good Business, H2H, Leadership, Marketing, People, Small Business, Smart Business, Social Media, Strategy|

The Silent Majority Do you remember “The Silent Majority”? While the phrase has been around for a very long time, it was popularized by Richard Nixon in 1969 in a speech, and also referred to by journalist Theodore White as the “mute masses.” In a different context, this phrase also [...]

3 08, 2015

How Do You Set the Table for Unparalleled Awesomeness?

By | 2017-06-12T14:16:39-08:00 August 3rd, 2015|Blogging, Content, Content Ignition, Customer Experience, H2H, Marketing, Mobile, Small Business, Social Media, Strategy|

http://www.gettyimages.com/detail/85652436 Can you remember the single best dining out experience you’ve ever had? Whether it was the best steak ever, stir-fry to die for, or that anniversary dinner at the Killer Italian Place, do you remember what it was that made the meal memorable? The company probably had a lot to do with it, but the context [...]

6 07, 2015

How Remarkable and Evergreen Are You? Prove It!

By | 2017-06-12T14:16:39-08:00 July 6th, 2015|Content, Content Ignition, Marketing, Social Media, Strategy|

http://www.gettyimages.com/detail/519515993 The Social Web is a fire hose. How do you stay current as a content creator and anticipate the Internet’s next move? Is anything you wrote last week even relevant? Yes! There’s a subset of your content that remains valuable over time. How much of your “old content” (for some that would anything posted [...]

29 06, 2015

Words Are Actually Too Hard! Can You Picture This?

By | 2018-06-07T15:05:57-08:00 June 29th, 2015|Communication, Content Ignition, Customer Experience, Facebook, Marketing, Social Media|

This image was selected as a picture of the week on the Farsi Wikipedia for the 13th week, 2011. (Photo credit: Wikipedia) You have a different way of learning than I do. There are a lot of terms like “Cognitive Styles” and “Learning Strategies” that describe this, but it’s really [...]

22 06, 2015

Conversation, Controversy, and What’s Really Important

By | 2018-10-12T13:15:13-08:00 June 22nd, 2015|Blogging, Content, Content Ignition, Conversation, Marketing, Small Business, Social Media|

Nothing gets your hackles up more than spotting a post that you passionately disagree with. You smack the REPLY link and start banging away on your keyboard….you’ll set ’em straight! Aren’t social media grand? Well, while controversy does ignite content, and can fascinate and engage people in a way few other approaches can, it is not a [...]

15 06, 2015

How To Approach Fun Numbers and Shrewd Sizes

By | 2017-06-12T14:16:40-08:00 June 15th, 2015|Content, Content Ignition, Creativity, Customer Experience, Facebook, H2H, LinkedIn, Marketing, Sharing, Small Business, Smart Business, Social Media, Strategy, Tips|

http://www.gettyimages.com/detail/463068125 Here’s the deal: I don’t go onto the web to be sold to. I look for information. I look for content that will tell me something I don’t know and satisfies my curiosity. I want to be intrigued. I want to learn and join conversations. Mostly, however, I want to have fun. […]

8 06, 2015

Don’t just write. Ignite.

By | 2018-07-12T16:28:07-08:00 June 8th, 2015|Content, Content Ignition, Content Shock, H2H, Marketing, Small Business, Social Media, Tips|

You work like a crazy person, obsessing about the appropriate, attractive graphic, the relevance and utility, even entertainment value, of the content, the “grab” of the headline, inclusion of targeted hashtags….everything. Now, ready to post….how do you light a fire underneath it? You’ve heard a lot from me about Content Shock…now I’m going to move onto what Mark Schaefer (whom I quote in the [...]

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