Content Shock

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8 06, 2015

Don’t just write. Ignite.

By | 2018-07-12T16:28:07-08:00 June 8th, 2015|Content, Content Ignition, Content Shock, H2H, Marketing, Small Business, Social Media, Tips|

You work like a crazy person, obsessing about the appropriate, attractive graphic, the relevance and utility, even entertainment value, of the content, the “grab” of the headline, inclusion of targeted hashtags….everything. Now, ready to post….how do you light a fire underneath it? You’ve heard a lot from me about Content Shock…now I’m going to move onto what Mark Schaefer (whom I quote in the [...]

1 06, 2015

Want the Ultimate Quickie List for Social Media?

By | 2017-11-30T15:21:09-08:00 June 1st, 2015|Communication, Content, Content Shock, Conversation, Credibility, Facebook, H2H, LinkedIn, Marketing, Measurement, Small Business, Smart Business, Social Media, Strategy|

Social Media I’ve been writing a lot about the cognitive research around sharing, content shock and emotions. You’re ready for that to be done. You want the “5 Things You Can Do Today to Rock Facebook!” post. Sorry….it’s just not that simple. […]

25 05, 2015

How To Be More Contagious

By | 2017-11-30T15:24:20-08:00 May 25th, 2015|Communication, Content, Content Shock, Creativity, Customer Experience, H2H, Marketing, Small Business, Social Media|

Contagious Consuming and sharing content normally creates an emotional benefit, not a financial one. Hence the obstacle: companies try to use content to create financial benefits for themselves instead of emotional benefits for their readers. This completely overturns the traditional business view of what content should accomplish. Studies show we’re hard-wired to talk about ourselves. Around 50% of what people talk [...]

18 05, 2015

Fascinating Sharing Secrets You Need to Know

By | 2017-06-12T14:16:41-08:00 May 18th, 2015|Content, Content Shock, Credibility, Customer Experience, H2H, Marketing, Sharing, Small Business, Social Media, Strategy| Although the actual act of sharing online is simple, the affect on your relationship-building efforts is huge. The act of sharing content actually helps others process your information better. Because of the implied commitment, those who share pay closer attention to what they are sharing. Another New York Times study on sharing found that: [...]

11 05, 2015

Why Does No One Share Your Sensational Content?

By | 2018-10-16T14:12:36-08:00 May 11th, 2015|Communication, Content, Content Shock, Creativity, H2H, Marketing, Sharing, Small Business, Social Media, Strategy|

Content So, let me share an uncomfortable truth: generally, no one wants to share your content. Research by Cornell University, HP Labs and EPFL shows that people typically don’t share content they read on the web, even “great” content. The vast majority are passive information consumers. For example, the average Twitter user retweets only [...]

4 05, 2015

Content Shock: Liking, Sharing and Committing

By | 2017-06-12T14:16:41-08:00 May 4th, 2015|Content, Content Shock, Facebook, Marketing, Social Media, Strategy| It’s probably pretty clear by now that the starting line for this race is great content. Just like the expectations around customer service I mentioned in an earlier post, this no longer a differentiator, it is a given. So once you’ve created that stellar content, what happens? In a lot of companies, it gets [...]

27 04, 2015

Content Shock and the Search for Impact

By | 2018-02-08T17:05:48-08:00 April 27th, 2015|Blogging, Communication, Content, Content Shock, Creativity, H2H, Marketing, Small Business, Social Media, Strategy|

Content!!! So now you’ve done a bit of research and found that not only is your market saturated with content, but you’re up against some “heavy hitters”. Competition seems hopeless and you don’t see how you can make any real headway. Well, there are three tactics you can use that can provide you some leverage [...]

20 04, 2015

Content Shock, Saturation and Niche Research

By | 2017-06-12T14:16:42-08:00 April 20th, 2015|Content, Content Shock, Customer Experience, Marketing, Small Business, Social Media, Strategy|

Unless you have a existing niche service or product, you’re heading face-first into a highly competitive environment in this content arms race….and the status quo will not work. How do you differentiate yourself and your business? How do you finish the sentence, “Only we….”? For example, I regularly hear any number of small business owners [...]

13 04, 2015

Content Shock and Cutting Through The Noise

By | 2017-09-15T14:45:39-08:00 April 13th, 2015|Blogging, Content, Content Shock, Customer Experience, Good Business, H2H, Innovation, Marketing, Small Business, Smart Business, Social Media, Strategy|

NOISE! As if things aren’t hard enough for entrepreneurs and small business folks, the challenges of digital presence and discoverability just keep mutating. I just started reading Mark Schaefer’s new book, “The Content Code” in which he describes this evolution of digital marketing so far. He outlines three phases that, to date, bring [...]

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