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20 08, 2018

INTERVIEW: Social Sapiens and the Seattle Shrimp Tank!

By | 2018-08-21T11:08:32-08:00 August 20th, 2018|Authenticity, Communication, Conversation, Customer Experience, Dialogue, Digital Marketing, Entrepreneur, Facebook, H2H, Interview, Listening, Social Media, Strategy|

Seattle Shrimp Tank pros and Me (Social Sapiens) I was asked recently to be interviewed on a podcast (of and for entrepreneurs and business owners...) of which I have been aware and have listened to a few times. Most of my familiarity with the content and tone of it, however, derived from my [...]

4 06, 2018

Social Media Blunders and Challenges, GDPR, and Just Keeping Up – Best of May

By | 2018-06-01T16:35:20-08:00 June 4th, 2018|Content, Customer Experience, Digital Marketing, Social Media|

Best of May The month of May provided a bumper crop of great articles, and this is a concise digest of the best ones for your business!  They touch on meeting the challenges of social media marketing, as well as the things to avoid, the impact that the GDPR might have on your [...]

7 05, 2018

Value, Story, Strategy and Facebook Ads – Best of April

By | 2018-05-06T13:25:34-08:00 May 7th, 2018|Blogging, Customer Experience, Facebook, Social Media, Strategy, Value|

There are Stories.... Key words for your business include VALUE, STORY, and STRATEGY (and for a LOT of us, FACEBOOK, too!). This month's Best Of collection includes some 'must-reads' in these areas, plus a couple of great tips articles on Instagram and little-know Facebook features. Instagram Fail 10 Absolutely Best Ways [...]

16 04, 2018

Returning Customers – Elusive, Impossible, or Normal?

By | 2018-04-14T16:05:51-08:00 April 16th, 2018|Customer Experience, Customer Support, Loyalty|

Returning Customers? There’s always an emotional rush when you acquire new customers. They’re “taking a chance on you” and you have that all-important opportunity to make that first, and hopefully lasting, impression. So THAT happens….. So why don’t some first-time customers come back? This is a very important nut to crack for your [...]

29 01, 2018

Best of January – “Facebook Zero”, Digital Strategy Tips, and Success

By | 2018-01-25T16:47:26-08:00 January 29th, 2018|Customer Experience, Digital Marketing, Facebook, LinkedIn, Strategy|

“FACEBOOK ZERO!!????” So your 2018 has blown through the first month…how are things going? Out of breath yet? There are constantly evolving things happening in digital and social media marketing (you HAVE heard of the big announcement by Mark Zuckerberg, right?!). This month’s round-up of the best-of-the-best includes a couple of terrific articles [...]

22 01, 2018

No Free Lunch: Pay-To-Play is Here to Stay

By | 2018-01-16T17:05:14-08:00 January 22nd, 2018|Content, Customer Experience, Digital Marketing, Facebook, Social Media|

No Free Lunch We all learned very early on in this life that there is NO SUCH THING AS A FREE LUNCH! In the context of digital marketing, that is made evident in that you must invest resources (time, effort, money, etc….) to get results. There never was a “build it and they [...]

4 12, 2017

Content Ideas and the Holidays – Best of November

By | 2017-12-01T11:25:31-08:00 December 4th, 2017|Blogging, Content, Customer Experience, Digital Marketing, Facebook, Loyalty, Social Media|

The Holidays are Here! Well, here we are…. It’s after Thanksgiving and before the twin end-of-the-year holidays of Christmas and New Year’s Day. If you’re like me you already have a lot going on, both in your business AND in your personal life (all those holiday get-togethers, plus trying NOT to gain, like, [...]

6 11, 2017

Loyalty, Customer Experience, and the Death of Your Business

By | 2017-11-02T12:53:19-08:00 November 6th, 2017|Authenticity, Customer Experience, Loyalty, Small Business, Trust|

Customer Experience The deeper I get into the research concerning customer loyalty and engagement, the more it is pounded into me that it centers on Customer Experience (CX for short). The kicker about CX is that, while there are certain common factors and processes that carry across most customers and audiences, it really [...]

16 10, 2017

Loyalty, Strategy and Connection

By | 2017-10-14T17:31:45-08:00 October 16th, 2017|Authenticity, Customer Experience, Loyalty, Strategy|

Loyalty, Strategy, and Connection I’ve written a lot about loyalty, strategy, connection and relationship-building. My recent post about loyalty went into some of the reasons that customer and audience loyalty is critical to your business. Another recent article about lining up your strategy with your actual problems perhaps deals with a bit more about problem-solving [...]

9 10, 2017

Why Focus on Loyalty?

By | 2017-10-05T14:45:17-08:00 October 9th, 2017|Conversation, Customer Experience, Dialogue, Focus, Loyalty, Strategy, Trust|

Loyalty Loyalty, always a high-sounding word, is ever more in the news and on our minds. Whether it’s loyalty to a sports team, a political cause or ideology, a leader, a brand, a long-standing relationship, a coffee shop, or the family doctor, we seem to be more concerned with it and discuss it [...]

28 08, 2017

BEST OF AUGUST – Customer Reviews, Surveys, and Top Social Media Listening Tools!

By | 2017-08-25T13:16:41-08:00 August 28th, 2017|Amazon, Customer Experience, Digital Marketing, Entrepreneur, Listening, Reviews, Social Media, Video|

Well here we are…the unofficial End of Summer! Labor Day (in the U.S.), Back to School, and the business planning for 2018 is no longer avoidable! There has been a lot of great information published this month, so here are the best articles I’ve read. I know you’ll find them worth the time, and packed [...]

21 08, 2017

What Do Your Customers Think?

By | 2017-08-23T16:39:03-08:00 August 21st, 2017|Customer Experience, Customer Support, Entrepreneur, Marketing, Reviews, Small Business, Trust|

Happy Customers! Got customers? Then you are interested in what they think of you, since that will drive not only whether they purchase your product or service, but other things, too. Like: What do think of your product  / service? Will they buy again? How will you know what they think unless they tell [...]

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