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20 08, 2018

INTERVIEW: Social Sapiens and the Seattle Shrimp Tank!

By | 2018-08-21T11:08:32-08:00 August 20th, 2018|Authenticity, Communication, Conversation, Customer Experience, Dialogue, Digital Marketing, Entrepreneur, Facebook, H2H, Interview, Listening, Social Media, Strategy|

Seattle Shrimp Tank pros and Me (Social Sapiens) I was asked recently to be interviewed on a podcast (of and for entrepreneurs and business owners...) of which I have been aware and have listened to a few times. Most of my familiarity with the content and tone of it, however, derived from my [...]

4 06, 2018

Social Media Blunders and Challenges, GDPR, and Just Keeping Up – Best of May

By | 2018-06-01T16:35:20-08:00 June 4th, 2018|Content, Customer Experience, Digital Marketing, Social Media|

Best of May The month of May provided a bumper crop of great articles, and this is a concise digest of the best ones for your business!  They touch on meeting the challenges of social media marketing, as well as the things to avoid, the impact that the GDPR might have on your [...]

19 02, 2018

Facebook Live video – “Hit the Button, Buddy!”

By | 2018-02-15T14:17:50-08:00 February 19th, 2018|Digital Marketing, Facebook, Video|

VIDEO – GO LIVE! It’s Live Video Month! This article is the second in the series in which I’m going over: Strategy and Planning Processes and How-To …and include a few examples. This week is all about what happens when you push the “GO LIVE” button and what you do through to the [...]

12 02, 2018

Facebook Live video – Getting Everything Ready To Go!

By | 2018-02-08T10:14:42-08:00 February 12th, 2018|Digital Marketing, Facebook, Video|

Start that LIVE VIDEO! It’s Live Video Month! This article is the first of two (for now….) in which I intend to go over: Strategy and Planning Processes and How-To …and include a few examples. This week is all about the Strategy and Planning, along with a little “Why do this video thing, [...]

5 02, 2018

Get Ready to Smile – Live Video is Coming for You!

By | 2018-02-02T13:12:38-08:00 February 5th, 2018|Digital Marketing, Facebook, Video|

You’re LIVE on Video!!! While we’re all waiting for the smoke to clear around Mark Zuckerberg’s announcement a few weeks ago regarding the BIG CHANGES taking place in the Facebook Newsfeed and how that will hit your marketing, one thing is pretty clear… Video remains HUGE, and Live Video (Facebook Live, for this [...]

29 01, 2018

Best of January – “Facebook Zero”, Digital Strategy Tips, and Success

By | 2018-01-25T16:47:26-08:00 January 29th, 2018|Customer Experience, Digital Marketing, Facebook, LinkedIn, Strategy|

“FACEBOOK ZERO!!????” So your 2018 has blown through the first month…how are things going? Out of breath yet? There are constantly evolving things happening in digital and social media marketing (you HAVE heard of the big announcement by Mark Zuckerberg, right?!). This month’s round-up of the best-of-the-best includes a couple of terrific articles [...]

22 01, 2018

No Free Lunch: Pay-To-Play is Here to Stay

By | 2018-01-16T17:05:14-08:00 January 22nd, 2018|Content, Customer Experience, Digital Marketing, Facebook, Social Media|

No Free Lunch We all learned very early on in this life that there is NO SUCH THING AS A FREE LUNCH! In the context of digital marketing, that is made evident in that you must invest resources (time, effort, money, etc….) to get results. There never was a “build it and they [...]

8 01, 2018

Surveys: Tell Me What You REALLY Think!

By | 2018-01-06T16:40:05-08:00 January 8th, 2018|Blog, Content, Digital Marketing, Small Business, Strategy, VACC|

Survey Results Surveys are notorious, from both sides of the subject…  As someone who gets at least a survey per week in my mail, I respond to very few of them. Sometimes it’s because I’m just plain busy when I first see it, and it feels like a drag on my time (the [...]

1 01, 2018

Setting Up for 2018 – Best of December

By | 2017-12-30T13:33:26-08:00 January 1st, 2018|Blogging, Content, Digital Marketing, Strategy|

Make the Leap to 2018 The end of 2017 brings a focus to planning, strategy and change in the marketing teams of every business, whether you have an actual team or it’s just you, the solopreneur. This collection of the best of December articles reflects this focus and gives you the thoughts and [...]

18 12, 2017

Where Should I Be? – The Case for Facebook

By | 2017-12-14T16:56:32-08:00 December 18th, 2017|Digital Marketing, Facebook, Social Media|

Facebook OK, so you’ve done all the heavy lifting research about your market, your products and services, and your audiences. You’ve worked closely with your marketing lead (either your own or a trust-worthy consultant…), deciding that digital marketing is a key component of your plan. Now you have arrived at the question that [...]

11 12, 2017

STORY: A Must-Have for your Facebook Business Page

By | 2018-05-31T17:09:05-08:00 December 11th, 2017|Digital Marketing, Facebook, Social Media|

Tell Your Story There are a LOT of things that make for a successful Business page on Facebook.  Books and entire web sites (and businesses!) are devoted to staying on top of the almost daily churn of what works best for your business. There is no “one size fits all”. However, there are [...]

4 12, 2017

Content Ideas and the Holidays – Best of November

By | 2017-12-01T11:25:31-08:00 December 4th, 2017|Blogging, Content, Customer Experience, Digital Marketing, Facebook, Loyalty, Social Media|

The Holidays are Here! Well, here we are…. It’s after Thanksgiving and before the twin end-of-the-year holidays of Christmas and New Year’s Day. If you’re like me you already have a lot going on, both in your business AND in your personal life (all those holiday get-togethers, plus trying NOT to gain, like, [...]

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