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20 08, 2018

INTERVIEW: Social Sapiens and the Seattle Shrimp Tank!

By | 2018-08-21T11:08:32+00:00 August 20th, 2018|Authenticity, Communication, Conversation, Customer Experience, Dialogue, Digital Marketing, Entrepreneur, Facebook, H2H, Interview, Listening, Social Media, Strategy|

Seattle Shrimp Tank pros and Me (Social Sapiens) I was asked recently to be interviewed on a podcast (of and for entrepreneurs and business owners...) of which I have been aware and have listened to a few times. Most of my familiarity with the content and tone of it, however, derived from my [...]

21 05, 2018

Keeping Up With The Fire Hose

By | 2018-05-20T13:41:04+00:00 May 21st, 2018|Education, Entrepreneur, Small Business, Strategy, Value|

The Fire Hose Keeping up with the “fire hose” of the things I’m interested in is enough of a challenge. Add to that the, shall we say, “Dynamic” nature of my business of consulting in digital marketing, and it’s easy to see how specialization takes place. Being a generalist in any area, while [...]

25 09, 2017

3 More LinkedIn Tips

By | 2017-09-20T14:05:35+00:00 September 25th, 2017|Entrepreneur, LinkedIn, Social Media|

LinkedIn LinkedIn continues its steady march as THE PLACE online for professionals. I also have found that it is where many people and businesses go to check on the “bona fides” of an amazingly wide array of professionals and service providers. Lawyers, managers, sales associates, plumbers, contractors, chefs….you name it. People go to [...]

28 08, 2017

BEST OF AUGUST – Customer Reviews, Surveys, and Top Social Media Listening Tools!

By | 2017-08-25T13:16:41+00:00 August 28th, 2017|Amazon, Customer Experience, Digital Marketing, Entrepreneur, Listening, Reviews, Social Media, Video|

Well here we are…the unofficial End of Summer! Labor Day (in the U.S.), Back to School, and the business planning for 2018 is no longer avoidable! There has been a lot of great information published this month, so here are the best articles I’ve read. I know you’ll find them worth the time, and packed [...]

21 08, 2017

What Do Your Customers Think?

By | 2017-08-23T16:39:03+00:00 August 21st, 2017|Customer Experience, Customer Support, Entrepreneur, Marketing, Reviews, Small Business, Trust|

Happy Customers! Got customers? Then you are interested in what they think of you, since that will drive not only whether they purchase your product or service, but other things, too. Like: What do think of your product  / service? Will they buy again? How will you know what they think unless they tell [...]

24 04, 2017

Personas Are NOT the Audience!

By | 2017-06-12T14:16:11+00:00 April 24th, 2017|Customer Experience, Entrepreneur, Marketing, Small Business, Strategy, VACC|

Personas I read an exceptional article by Mitch Joel recently entitled “The Audience (formerly known as the Audience)”. In it he writes about how perceptions and standard audience research (that leads to the creation of personas or avatars for marketing purposes…) are actually quite flawed. The challenge to fixing this [...]

10 04, 2017

Which is Key for Your Customers: Innovation or Influence?

By | 2017-06-12T14:16:12+00:00 April 10th, 2017|Entrepreneur, Influence, Innovation, Marketing, Small Business|

The Influencers’ Universe Any business follows the well-know track of building awareness -> establishing reputation -> making money. Each of these has its own challenges and opportunities for advance and missteps. Ignoring any of them isn’t an option, and you can’t really hop over any of them either, despite the [...]

9 01, 2017

What’s The Truth About Your Big Bang Theory?

By | 2017-06-12T14:16:15+00:00 January 9th, 2017|Entrepreneur, Problem-solving, Small Business, Strategy|

Big Bang Theory The Big Bang Theory. No, not the TV show or the Universe Origin theory. I mean what’s your plan (personal and business) for when something catastrophic takes place? Not only that, but, as anyone who has lived in the world of business for a while knows, there [...]

12 12, 2016

FOCUS: Get That One Thing Right!

By | 2017-06-12T14:16:16+00:00 December 12th, 2016|Decision-making, Entrepreneur, Facebook, Focus, Google, Marketing, Problem-solving, Small Business, Social Media, Strategy|

One Thing You’ve got that ONE THING to do, and you’re convinced that getting that right will make all the pieces fall into place, right? I’ve had more than one business owner approach me and ask for help with a Facebook Ad or a Google Ad. My first question is usually to [...]

24 10, 2016

How Do You Get to Valuable Options?

By | 2017-10-20T15:23:17+00:00 October 24th, 2016|Change, Collaboration, Creativity, Decision-making, Entrepreneur, Innovation, Leadership, Problem-solving, Strategy, Uncategorized|

Options not Answers How many squirrels can you follow at once? This is the thought that occurred to me while reading a recent article by Valeria Maltoni entitled Inventing Options for Mutual Gain. While describing an excellent process for arriving at options, and not necessarily “the final solution”, I am reminded [...]

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