Loyalty

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16 04, 2018

Returning Customers – Elusive, Impossible, or Normal?

By | 2018-04-14T16:05:51-07:00 April 16th, 2018|Customer Experience, Customer Support, Loyalty|

Returning Customers? There’s always an emotional rush when you acquire new customers. They’re “taking a chance on you” and you have that all-important opportunity to make that first, and hopefully lasting, impression. So THAT happens….. So why don’t some first-time customers come back? This is a very important nut to crack for your [...]

12 03, 2018

Listening is Hard

By | 2019-01-04T17:28:56-07:00 March 12th, 2018|Communication, Conversation, Dialogue, Listening, Loyalty, Uncategorized, VACC|

Listening As an intelligent business owner and entrepreneur in the 21st century, you are already very aware of the importance of listening to your customers, prospects and audience (your Visitors / Audience / Customers / Community (VACC): you can read more about what this looks like here …..). “Listen” is, however, a word [...]

4 12, 2017

Content Ideas and the Holidays – Best of November

By | 2017-12-01T11:25:31-07:00 December 4th, 2017|Blogging, Content, Customer Experience, Digital Marketing, Facebook, Loyalty, Social Media|

The Holidays are Here! Well, here we are…. It’s after Thanksgiving and before the twin end-of-the-year holidays of Christmas and New Year’s Day. If you’re like me you already have a lot going on, both in your business AND in your personal life (all those holiday get-togethers, plus trying NOT to gain, like, [...]

6 11, 2017

Loyalty, Customer Experience, and the Death of Your Business

By | 2017-11-02T12:53:19-07:00 November 6th, 2017|Authenticity, Customer Experience, Loyalty, Small Business, Trust|

Customer Experience The deeper I get into the research concerning customer loyalty and engagement, the more it is pounded into me that it centers on Customer Experience (CX for short). The kicker about CX is that, while there are certain common factors and processes that carry across most customers and audiences, it really [...]

16 10, 2017

Loyalty, Strategy and Connection

By | 2017-10-14T17:31:45-07:00 October 16th, 2017|Authenticity, Customer Experience, Loyalty, Strategy|

Loyalty, Strategy, and Connection I’ve written a lot about loyalty, strategy, connection and relationship-building. My recent post about loyalty went into some of the reasons that customer and audience loyalty is critical to your business. Another recent article about lining up your strategy with your actual problems perhaps deals with a bit more about problem-solving [...]

9 10, 2017

Why Focus on Loyalty?

By | 2017-10-05T14:45:17-07:00 October 9th, 2017|Conversation, Customer Experience, Dialogue, Focus, Loyalty, Strategy, Trust|

Loyalty Loyalty, always a high-sounding word, is ever more in the news and on our minds. Whether it’s loyalty to a sports team, a political cause or ideology, a leader, a brand, a long-standing relationship, a coffee shop, or the family doctor, we seem to be more concerned with it and discuss it [...]

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