21 08, 2017

What Do Your Customers Think?

By | 2017-08-23T16:39:03-07:00 August 21st, 2017|Customer Experience, Customer Support, Entrepreneur, Marketing, Reviews, Small Business, Trust|

Happy Customers! Got customers? Then you are interested in what they think of you, since that will drive not only whether they purchase your product or service, but other things, too. Like: What do think of your product  / service? Will they buy again? How will you know what they think unless they tell [...]

17 07, 2017

WARNING: You’re Losing Money By Not Using Video!

By | 2017-07-12T14:05:44-07:00 July 17th, 2017|Content, Marketing, Social Media, Strategy, Video|

Video is EVERYWHERE! Unless you’re completely disconnected, you have watched a video of some kind over the internet…even if it was just a cat. More likely you not only watch them every time you’re online, but also have some kind of streaming service like Netflix or Hulu that you subscribe to so you [...]

3 07, 2017

JUNE’S BEST – LinkedIn, Trust, and Making The Most of Your Content

By | 2017-06-27T17:15:37-07:00 July 3rd, 2017|Authenticity, Blogging, Communication, Community, Content, Conversation, Credibility, Facebook, LinkedIn, Marketing, Small Business, Social Media, VACC|

July - Celebrate! July is upon us, and we here in the States are getting ready for our annual tribute to patriotism, fireworks and barbecues! June was a bumper crop month for quality content across the digital marketing industry, and I'm only too happy to share the top articles I've read: LinkedIn Ninja Tricks! [...]

24 04, 2017

Personas Are NOT the Audience!

By | 2017-06-12T14:16:11-07:00 April 24th, 2017|Customer Experience, Entrepreneur, Marketing, Small Business, Strategy, VACC|

Personas I read an exceptional article by Mitch Joel recently entitled “The Audience (formerly known as the Audience)”. In it he writes about how perceptions and standard audience research (that leads to the creation of personas or avatars for marketing purposes…) are actually quite flawed. The challenge to fixing this [...]

10 04, 2017

Which is Key for Your Customers: Innovation or Influence?

By | 2017-06-12T14:16:12-07:00 April 10th, 2017|Entrepreneur, Influence, Innovation, Marketing, Small Business|

The Influencers’ Universe Any business follows the well-know track of building awareness -> establishing reputation -> making money. Each of these has its own challenges and opportunities for advance and missteps. Ignoring any of them isn’t an option, and you can’t really hop over any of them either, despite the [...]

20 02, 2017

Doing Specifics the Right Way

By | 2017-06-12T14:16:14-07:00 February 20th, 2017|Authenticity, Communication, Customer Experience, Focus, Marketing, Strategy, Trust|

Be Specific! The challenge of being specific is that it seems impossible to scale. What does being specific mean in your business? It’s the truth behind perception, communication, understanding, prejudice and the barriers presented by a kind of ‘telephone’ game space between people. It means that if you can connect [...]

16 01, 2017

FOCUS: How Do You Compare Awareness vs. A Noisy Internet?

By | 2017-06-12T14:16:15-07:00 January 16th, 2017|Awareness, Facebook, Focus, Marketing, Small Business, Social Media, Strategy|

Awareness Moving from Awareness (I sometimes call it Discoverability…) to Reputation, and then to some kind of Economic Engagement (Sales, Donations, etc…) is a well-known path for many businesses. The first stop on this journey is gaining Awareness of your business. Sadly, there are still a number of businesses who feel and [...]

26 12, 2016

Best December Articles: Get An Edge Before 2017!

By | 2017-06-12T14:16:15-07:00 December 26th, 2016|Blogging, Marketing, Social Media, Strategy, Tips|

Even with shorter days and the perceived acceleration of time toward the end of the year, the search for the best social media articles for December provides the chance to focus on the business opportunities of 2017 before you head out for the egg nog! 12 Step Process The 12-Step Process [...]

12 12, 2016

FOCUS: Get That One Thing Right!

By | 2017-06-12T14:16:16-07:00 December 12th, 2016|Decision-making, Entrepreneur, Facebook, Focus, Google, Marketing, Problem-solving, Small Business, Social Media, Strategy|

One Thing You’ve got that ONE THING to do, and you’re convinced that getting that right will make all the pieces fall into place, right? I’ve had more than one business owner approach me and ask for help with a Facebook Ad or a Google Ad. My first question is usually to [...]

5 12, 2016

How Can Responsiveness Keep You Out of Trouble?

By | 2017-06-12T14:16:16-07:00 December 5th, 2016|Authenticity, Conversation, Customer Experience, Facebook, Marketing, Social Media, VACC|

Facebook Business Responsiveness Responsiveness is critical to customer experience. If you get an email or see a post to your company Facebook page with a request or comment from a customer (or potential customer…), letting it go for awhile (or altogether…) is a recipe for TROUBLE! The speed by which you [...]

28 11, 2016

Best of November: TOP POSTS – No Turkeys Here!

By | 2017-06-12T14:16:16-07:00 November 28th, 2016|Content, Conversation, Customer Experience, Decision-making, Marketing, Measurement, Small Business, Social Media, Strategy|

Can you believe it? Thanksgiving is past and we are all on the short countdown to Christmas!? Well, while you were trying to finish off the Halloween candy AND putting together the grocery list for Thanksgiving, there have been a LOT of article published that deserve your attention…..I’ve gone through them and cherry-picked the most [...]

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