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21 11, 2016

What’s the Best Social Media Channel for my Business?

By | 2017-06-12T14:16:17-08:00 November 21st, 2016|Customer Experience, Facebook, Marketing, Small Business, Social Media, Strategy, VACC|

Which Social Media Channels? A small business owner asked me this question recently: Does it matter which social media channels my business focuses on? This is a great question! It does matter from a couple of angles: You need to be where your customers are. Focus is crucial, since each [...]

7 11, 2016

OPEN UP: Do You Short Circuit A Valuable Conversation?

By | 2017-06-12T14:16:17-08:00 November 7th, 2016|Conversation, Good Business, Marketing, Strategy, VACC|

Wrong Kind of Meme Like many Americans, I have begun paying a lot closer attention to “the news” online in the run-up to the election this week. I have chosen to visit The Guardian (US. Edition) as a primary news site, since they are globally known as a credible news [...]

31 10, 2016

TOP POSTS for October – Crammed with Proven Treats!

By | 2017-06-12T14:16:17-08:00 October 31st, 2016|Authenticity, Credibility, Customer Experience, Facebook, Google, Marketing, Social Media, Strategy, Tips, VACC, Video|

With October comes the oncoming onslaught of the Holidays! This brings into focus how to get the most out of your social media and digital marketing so your business can go seriously into the BLACK for the season. The top articles for the month cover everything from SEO to Facebook [...]

10 10, 2016

FOCUS: Does It Really Matter If You Care?

By | 2017-11-08T15:13:49-08:00 October 10th, 2016|Authenticity, Collaboration, Communication, Credibility, Focus, Marketing, Trust|

Caring Caring is “we” not “I.” In life and business, caring is the assessment that you have the other persons’ interests in mind as well as your own when you make decisions and take actions. Of the four aspects of trust I’ve written about, this is in many ways the [...]

3 10, 2016

FOCUS: Is Your Competence “Fake It ’til You Make It”!?

By | 2018-05-10T13:38:12-08:00 October 3rd, 2016|Authenticity, Credibility, Entrepreneur, Focus, Leadership, Marketing, Small Business, Social Media, Strategy, Trust|

Competence What kind of reality do you live in? This is more than a philosophical or existential question, reaching past any famous figures “Reality Distortion Field” or the stories we tell ourselves, good or bad. As regards our true competence, the role we fill in our business lives, it is more about [...]

26 09, 2016

END OF THE SUMMER! The Best I’ve Found for You…

By | 2017-06-12T14:16:18-08:00 September 26th, 2016|Communication, Credibility, Facebook, LinkedIn, Marketing, Measurement, People, Small Business, Social Media, Strategy, Trust, VACC, Video|

The beginning of Fall is upon us and we’re all planning for what our holiday business is going to look like, right? In a final look-back on our collective Summer, here are 5 articles I found to be particularly compelling……plus an extra post about trust that resonated with many who [...]

29 08, 2016

AUGUST SAMPLER: 5 Informative and Imaginative Posts For You!

By | 2017-06-12T14:16:18-08:00 August 29th, 2016|Communication, Content, Conversation, Creativity, Entrepreneur, Facebook, H2H, Marketing, Small Business, Social Media, VACC|

The end of summer is upon us. These diverse articles will tickle your imagination and start you thinking about what your autumn online activities might be! 10 Social Media Myths 10 social media myths to quash  Many times I must slip into “Mythbusters” Mode when speaking to groups about what’s [...]

22 08, 2016

FOCUS: Are They Twist Ties or Trust Ties?

By | 2018-05-10T13:27:48-08:00 August 22nd, 2016|Authenticity, Collaboration, Credibility, Customer Experience, Entrepreneur, Focus, H2H, Leadership, Marketing, People, Small Business, Strategy, Trust, VACC|

Trust is more than a High Five! Building trust is vital and required. If you aren’t found to be trustworthy, that pretty much puts the end to having the kind of impact you want to have, whether personally or in business. While the same goes for those around you, [...]

15 08, 2016

GO DEEP: Strong & Weak Ties – Your Genuine Challenge?

By | 2018-11-08T16:07:35-08:00 August 15th, 2016|Content, Customer Experience, Entrepreneur, Go Deep, H2H, Leadership, Marketing, Measurement, People, Problem-solving, Small Business, Social Media, Strategy, VACC|

Strong Ties and Weak Ties Once upon a time, there were "Strong Ties" and "Weak Ties" in business. Strong Ties existed between you and your best customers. You interacted frequently and knew each other well. The bulk of your business was from and through these Strong Ties. It took some work. Maintaining them required [...]

25 07, 2016

Top 5 Timely and Valuable Articles for July

By | 2017-06-12T14:16:19-08:00 July 25th, 2016|Authenticity, Communication, Content, Creativity, Customer Experience, Entrepreneur, Facebook, H2H, Marketing, Small Business, Smart Business, Social Media, Strategy, Video|

Wow, that was fast! There was all the hub-bub for the Fourth of July, then the flurry of political conventions, and now we’re at the end of the month and looking back at some of the really helpful articles that have been published across the web…..and there have been a LOT of them! Here are [...]

11 07, 2016

Can You Attack the Same Problems with Novel Perspectives?

By | 2018-10-26T15:29:33-08:00 July 11th, 2016|Authenticity, Change, Collaboration, Communication, Decision-making, Entrepreneur, Leadership, Marketing, Small Business, Strategy, Vision|

Strategizing A hundred people at an event heard the word "Strategy" as part of a presentation I gave recently. Likely there were at least a hundred different interpretations and mental pictures that lit up for the attendees, some very related and others quite different from the others. Each was a product of [...]

27 06, 2016

The 5 Top Tested and Approved Posts for June!

By | 2017-06-12T14:16:20-08:00 June 27th, 2016|Customer Experience, Facebook, Marketing, Measurement, Small Business, Social Media, Strategy, Uncategorized, VACC|

 Kicking off the summer months with some TERRIFIC material covering ROI, opportunity discovery and various views on reaching the right Visitors/Audience/Customers/Community (VACC) for your business. Do you know your Audience? 5 Steps for Leveraging Growth Opportunities on Social Media   Growing on Social Media doesn’t mean quadrupling the number of [...]

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