Marketing

Home/Marketing
13 06, 2016

How Much Do You Compromise Your Planning?

By | 2018-11-02T16:40:24-08:00 June 13th, 2016|Customer Experience, Entrepreneur, Good Business, H2H, Leadership, Marketing, Small Business, Social Media, Strategy, VACC|

If you don’t see it, it’s still there…. Planning is not something that comes naturally to a lot of small-to-medium business (SMB) owners. Oh, we’re pretty good at planning out our day’s work, maybe setting up appointments and some are even pretty good at prioritization and time management. When [...]

6 06, 2016

FOCUS: Surviving Trust and Lies

By | 2018-12-07T12:40:22-08:00 June 6th, 2016|Authenticity, Communication, Community Management, Content, Conversation, Customer Experience, Focus, H2H, Leadership, Marketing, Small Business, Social Media, Strategy, VACC|

Trustworthiness Global Poll from Hubspot Who do you trust?  No really..... During my regular scouring of quality content this week I found an article by Ben Jacobson at Hubspot entitled "How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website". While the bulk of the article was about the things you could [...]

30 05, 2016

They’re Here!! 5 Outstanding Social Media Posts for May

By | 2017-06-12T14:16:29-08:00 May 30th, 2016|Blogging, Content, Customer Experience, Facebook, Google, H2H, Marketing, Measurement, Mobile, Sharing, Small Business, Social Media, Strategy, Tips, VACC|

 This month we're treated to a nice mix of articles covering How-Tos, new research studies and a bit of crystal ball gazing for future trends. KPIs for Social Media The Top 26 Social Media KPIs Marketers Can't Ignore Measurement is the crucial component to understanding if you're meeting your goals, right? Yet many [...]

23 05, 2016

FOCUS: The Trouble with Your Audience

By | 2018-10-05T16:21:15-08:00 May 23rd, 2016|Authenticity, Blogging, Communication, Content, Conversation, Customer Experience, Focus, H2H, Marketing, People, Small Business, Social Media, Strategy, VACC|

Is this you in front of your audience? Can there be stage fright when there’s no stage? In a previous life, I was a professional musician. Thanks to my family and predisposition for wanting attention as a kid, I have been lucky when it comes to getting butterflies in [...]

16 05, 2016

What Is The Secret Truth About Your Marketing Plan?

By | 2018-11-08T16:03:53-08:00 May 16th, 2016|Customer Experience, Facebook, Goal-setting, H2H, Leadership, Marketing, Measurement, People, Small Business, Social Media, Strategy, VACC, Vision|

So you have a strategy for your digital marketing? Working with the swirling realities of digital and social media marketing can feel like trying to quietly tread water in a really nasty river rapids that never ends….and then there are the rocks to avoid. As a business owner it’s hard enough. As a marketing professional, it is [...]

9 05, 2016

FOCUS: What About Customer Experience and Relationships?

By | 2018-08-11T12:51:25-08:00 May 9th, 2016|Authenticity, Customer Experience, Customer Support, Facebook, Focus, Good Business, H2H, Marketing, People, Small Business, Smart Business, Social Media, VACC, Youtility|

On the lookout for…? “Relationships?! How do you do that when your business is all about selling boxes of widgets? Folks come to my site, order them and I ship them out…” This is a common question. You have always viewed your company as one that makes something that others buy (hopefully [...]

2 05, 2016

More Promising and Valuable: a Partner or a Customer?

By | 2018-08-11T13:01:34-08:00 May 2nd, 2016|Authenticity, Credibility, Customer Experience, Goal-setting, Good Business, H2H, Leadership, Marketing, Small Business, Smart Business, Strategy|

Partner or Customer? Still in the early years of your business and riding the revenue roller coaster? Yeah, me too. Things are Really Fat for several months (maybe even longer…), so you focus on project delivery and all of the work that entails. Make those clients happy!!!!  Things lighten up a bit, so [...]

25 04, 2016

The 5 Superior Social Media Posts in April!

By | 2017-06-12T14:16:30-08:00 April 25th, 2016|Content, Customer Experience, Facebook, Marketing, Small Business, Social Media, Strategy|

The changes to and evolution of the online world never stops…..hence the usual flood of news and tips available. So, for April, here are the articles that really caught my attention! Look! No Text! Facebook’s 20% Rule – Gone, Not Gone :: Everyone who has ever slammed their head against [...]

18 04, 2016

GO DEEP: Can You See Your Genuine Story?

By | 2017-06-12T14:16:31-08:00 April 18th, 2016|Communication, Content, Creativity, Customer Experience, Facebook, Go Deep, Google, H2H, Marketing, Measurement, People, Small Business, Smart Business, Social Media, Strategy|

Photographer against a sunset You already know about the requirement of posting Top Flight, Relevant, and Shareable content. You may even be working to make sure that you attach a photo or graphic to your posts, since people are attracted to pictures and tend to gloss over text-only posts. Photos [...]

11 04, 2016

FOCUS: Aren’t You Easily Worth More Than FREE?

By | 2018-08-15T14:56:09-08:00 April 11th, 2016|Communication, Content, Decision-making, Facebook, Google, Leadership, Marketing, Small Business, Social Media, Strategy|

English: Graph of social media activities (Photo credit: Wikipedia) OF COURSE you’re using social media to market your business! It’s 2016 and beyond! NOT having a Facebook Business page is like not having a logo or a business card…..unthinkable! So how’s that going? It seemed so straight-forward when you [...]

28 03, 2016

March: It’s Here with Spring, Brackets and Expert Info!

By | 2017-06-12T14:16:31-08:00 March 28th, 2016|Communication, Content, Conversation, Creativity, Customer Experience, Facebook, Google, Marketing, Measurement, Small Business, Social Media, Strategy|

Another bumper crop of great information published by a number of sites this month, so let's dig in! 1 billion posts! How To Improve Facebook Engagement: Insights From 1bn Posts :: This set of data, inhaled and analyzed by the good folks at BuzzSumo, provides some head-scratching information around what you may have [...]

21 03, 2016

FOCUS: CAN’T SEE IT? YOU REALLY NEED HELP!

By | 2017-06-12T14:16:31-08:00 March 21st, 2016|Authenticity, Awareness, Creativity, Credibility, Focus, Good Business, Leadership, Marketing, Mission, People, Problem-solving, Small Business, Smart Business, Social Media, Strategy, Vision|

http://www.gettyimages.com/detail/181215800 You are Very, Very Good at what you do! That’s one of the reasons you started your business. You’re good at it and you love to do it. So, becoming your own boss seemed like the way to focus in on this passion and expertise, and deliver the benefits to others who are willing [...]

Load More Posts