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1 08, 2016

FOCUS: Introducing a Summer Reading Sampler!

By | 2017-06-12T14:16:19-08:00 August 1st, 2016|Content, Creativity, Discussion, Entrepreneur, Focus, H2H, Interesting things, Kindle, Leadership, Sharing, Smart Business, VACC|

Ah….summer reading! I frequent the Conversation Agent blog published by Valeria Maltoni regularly, and take away more food for thought than I get from any other blog. She recently posted an article containing a Summer reading list. Heading into the last full month of summer (although here in the Pacific [...]

30 05, 2016

They’re Here!! 5 Outstanding Social Media Posts for May

By | 2017-06-12T14:16:29-08:00 May 30th, 2016|Blogging, Content, Customer Experience, Facebook, Google, H2H, Marketing, Measurement, Mobile, Sharing, Small Business, Social Media, Strategy, Tips, VACC|

ย This month we're treated to a nice mix of articles covering How-Tos, new research studies and a bit of crystal ball gazing for future trends. KPIs for Social Media The Top 26 Social Media KPIs Marketers Can't Ignore Measurement is the crucial component to understanding if you're meeting your goals, right? Yet many [...]

15 06, 2015

How To Approach Fun Numbers and Shrewd Sizes

By | 2017-06-12T14:16:40-08:00 June 15th, 2015|Content, Content Ignition, Creativity, Customer Experience, Facebook, H2H, LinkedIn, Marketing, Sharing, Small Business, Smart Business, Social Media, Strategy, Tips|

http://www.gettyimages.com/detail/463068125 Here’s the deal: I don’t go onto the web to be sold to. I look for information. I look for content that will tell me something I don’t know and satisfies my curiosity. I want to be intrigued. I want to learn and join conversations. Mostly, however, I want to have fun. […]

18 05, 2015

Fascinating Sharing Secrets You Need to Know

By | 2017-06-12T14:16:41-08:00 May 18th, 2015|Content, Content Shock, Credibility, Customer Experience, H2H, Marketing, Sharing, Small Business, Social Media, Strategy|

http://www.gettyimages.com/detail/156467705 Although the actual act of sharing online is simple, the affect on your relationship-building efforts is huge. The act of sharing content actually helps others process your information better. Because of the implied commitment, those who share pay closer attention to what they are sharing. Another New York Times study on sharing found that: [...]

11 05, 2015

Why Does No One Share Your Sensational Content?

By | 2018-10-16T14:12:36-08:00 May 11th, 2015|Communication, Content, Content Shock, Creativity, H2H, Marketing, Sharing, Small Business, Social Media, Strategy|

Content So, let me share an uncomfortable truth: generally, no one wants to share your content. Research by Cornell University, HP Labs and EPFLย shows that people typically don’t share content they read on the web, even “great” content. The vast majority are passive information consumers. For example, the average Twitter user retweets only [...]

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