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21 05, 2018

Keeping Up With The Fire Hose

By | 2018-05-20T13:41:04-08:00 May 21st, 2018|Education, Entrepreneur, Small Business, Strategy, Value|

The Fire Hose Keeping up with the “fire hose” of the things I’m interested in is enough of a challenge. Add to that the, shall we say, “Dynamic” nature of my business of consulting in digital marketing, and it’s easy to see how specialization takes place. Being a generalist in any area, while [...]

8 01, 2018

Surveys: Tell Me What You REALLY Think!

By | 2018-01-06T16:40:05-08:00 January 8th, 2018|Blog, Content, Digital Marketing, Small Business, Strategy, VACC|

Survey Results Surveys are notorious, from both sides of the subject…  As someone who gets at least a survey per week in my mail, I respond to very few of them. Sometimes it’s because I’m just plain busy when I first see it, and it feels like a drag on my time (the [...]

6 11, 2017

Loyalty, Customer Experience, and the Death of Your Business

By | 2017-11-02T12:53:19-08:00 November 6th, 2017|Authenticity, Customer Experience, Loyalty, Small Business, Trust|

Customer Experience The deeper I get into the research concerning customer loyalty and engagement, the more it is pounded into me that it centers on Customer Experience (CX for short). The kicker about CX is that, while there are certain common factors and processes that carry across most customers and audiences, it really [...]

21 08, 2017

What Do Your Customers Think?

By | 2017-08-23T16:39:03-08:00 August 21st, 2017|Customer Experience, Customer Support, Entrepreneur, Marketing, Reviews, Small Business, Trust|

Happy Customers! Got customers? Then you are interested in what they think of you, since that will drive not only whether they purchase your product or service, but other things, too. Like: What do think of your product  / service? Will they buy again? How will you know what they think unless they tell [...]

14 08, 2017

“Help Me Fix It!”

By | 2017-08-08T16:37:54-08:00 August 14th, 2017|Collaboration, Customer Support, Digital Marketing, Facebook, Small Business, Strategy|

Help Me! “Can you help me fix it?” Almost all my initial conversations with customers are summed up in this one heart-felt plea. The long answer is usually, “Yes!” That’s the long answer…the one that gets backed up by varying degrees of, “But first we need to….” Sometimes that slows down the enthusiasm [...]

3 07, 2017

JUNE’S BEST – LinkedIn, Trust, and Making The Most of Your Content

By | 2017-06-27T17:15:37-08:00 July 3rd, 2017|Authenticity, Blogging, Communication, Community, Content, Conversation, Credibility, Facebook, LinkedIn, Marketing, Small Business, Social Media, VACC|

July - Celebrate! July is upon us, and we here in the States are getting ready for our annual tribute to patriotism, fireworks and barbecues! June was a bumper crop month for quality content across the digital marketing industry, and I'm only too happy to share the top articles I've read: LinkedIn Ninja Tricks! [...]

26 06, 2017

The Integrity and Priorities of Place

By | 2017-06-26T07:52:07-08:00 June 26th, 2017|Authenticity, Community, Small Business, Strategy|

The Priority of Place I recently wrote about how the things you actually spend time on uncover your priorities. A colleague of mine noted that what you spend money on does the same thing, which is partially true. There are a number of things you spend money on that are not discretionary, like food (if [...]

12 06, 2017

White Knuckle Deadlines

By | 2017-06-12T14:16:10-08:00 June 12th, 2017|Performance, Productivity, Small Business|

Deadlines Deadlines for your business are driven by different things. Sometimes they’re built-in, more or less. That is, the In-Real-Life (IRL) aspect of making a delivery date, or cranking out a report, or arriving at a service appointment on-time make a deadline almost immaterial. There are a lot of times when it’s [...]

29 05, 2017

Keeping Up With The Raging Stream of Content

By | 2017-06-12T14:16:10-08:00 May 29th, 2017|Content, Small Business, Social Media, Strategy|

A Raging Stream….of Content! How can you possibly keep up with the constant stream of content you need to publish so you can attract new visitors and satiate the the existing ones? Oh, and it has to be really valuable, interesting, entertaining, and, you hope, draws them to you in [...]

24 04, 2017

Personas Are NOT the Audience!

By | 2017-06-12T14:16:11-08:00 April 24th, 2017|Customer Experience, Entrepreneur, Marketing, Small Business, Strategy, VACC|

Personas I read an exceptional article by Mitch Joel recently entitled “The Audience (formerly known as the Audience)”. In it he writes about how perceptions and standard audience research (that leads to the creation of personas or avatars for marketing purposes…) are actually quite flawed. The challenge to fixing this [...]

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