Smart Business

Home/Smart Business
19 10, 2015

Will You Compare the Truth About Audience vs. Community?

By | 2017-06-12T14:16:36-08:00 October 19th, 2015|Collaboration, Communication, Community Management, Conversation, Credibility, Customer Experience, Good Business, Marketing, People, Small Business, Smart Business, Strategy|

My Audience My Community How you interact with your customers and prospects can show you (and them...) how you think of them. Without resorting to standard definitions, I visualize the difference this way: AUDIENCE: I am in front of a group of people who are facing me. I'm speaking and they're [...]

5 10, 2015

WANTED: Simple, Direct and Terrific Vision, Mission and Goals!

By | 2017-08-03T14:36:25-08:00 October 5th, 2015|Decision-making, Goal-setting, Good Business, Innovation, Leadership, Measurement, Mission, Problem-solving, Small Business, Smart Business, Strategy, Vision|

Vision It’s enough to drive you nuts… I mentioned in an earlier post that I am working through the vision and goals for my business networking chapter. Having arrived at a pretty good idea of how these are different, I run across a number of online discussions about the difference between the vision and the mission. Sigh….so, [...]

28 09, 2015

What is the Remarkable Power of a Daring Vision?

By | 2017-06-12T14:16:37-08:00 September 28th, 2015|Communication, Creativity, Credibility, Decision-making, Good Business, Innovation, Leadership, Measurement, Problem-solving, Small Business, Smart Business, Strategy| I've been thinking a lot about vision and goals lately. As the incoming president of my business networking chapter, I've been meeting with the outgoing leaders, my leadership team, our regional leadership, and other strong leaders and leadership coaches within the organization, as well as talking with other leaders (not to mention the guidance [...]

24 08, 2015

7 remarkable lessons I learned from physical therapy

By | 2017-06-12T14:16:38-08:00 August 24th, 2015|Collaboration, Good Business, Health, Mentoring, Problem-solving, Small Business, Smart Business, Strategy| A result of my recent annual physical was getting a referral from my doctor for 4 weeks of physical therapy to help deal with a long-standing issue I have with shoulder and neck pain that links to severe headaches. I just finished up this course of therapy and am likely going to be getting [...]

17 08, 2015

How can the Silent Majority Unlock your Bottom Line?

By | 2018-07-05T14:32:59-08:00 August 17th, 2015|Blogging, Communication, Community Management, Content, Content Ignition, Conversation, Customer Experience, Development, Good Business, H2H, Leadership, Marketing, People, Small Business, Smart Business, Social Media, Strategy|

The Silent Majority Do you remember “The Silent Majority”? While the phrase has been around for a very long time, it was popularized by Richard Nixon in 1969 in a speech, and also referred to by journalist Theodore White as the “mute masses.” In a different context, this phrase also [...]

20 07, 2015

Say What?! Do You Know The Odd Truth About Reviews?

By | 2017-06-12T14:16:39-08:00 July 20th, 2015|Content, Customer Experience, Good Business, H2H, Leadership, People, Small Business, Smart Business, Social Media|

Reviews How often do you get honest feedback about how you’re doing? I mean, honest….it doesn’t NEED to be brutal, just a truthful, balanced opinion from someone, based on their experience. A large number of businesses are scared of feedback and reviews on their various social media pages. This is despite the fact [...]

15 06, 2015

How To Approach Fun Numbers and Shrewd Sizes

By | 2017-06-12T14:16:40-08:00 June 15th, 2015|Content, Content Ignition, Creativity, Customer Experience, Facebook, H2H, LinkedIn, Marketing, Sharing, Small Business, Smart Business, Social Media, Strategy, Tips| Here’s the deal: I don’t go onto the web to be sold to. I look for information. I look for content that will tell me something I don’t know and satisfies my curiosity. I want to be intrigued. I want to learn and join conversations. Mostly, however, I want to have fun. […]

1 06, 2015

Want the Ultimate Quickie List for Social Media?

By | 2017-11-30T15:21:09-08:00 June 1st, 2015|Communication, Content, Content Shock, Conversation, Credibility, Facebook, H2H, LinkedIn, Marketing, Measurement, Small Business, Smart Business, Social Media, Strategy|

Social Media I’ve been writing a lot about the cognitive research around sharing, content shock and emotions. You’re ready for that to be done. You want the “5 Things You Can Do Today to Rock Facebook!” post. Sorry….it’s just not that simple. […]

13 04, 2015

Content Shock and Cutting Through The Noise

By | 2017-09-15T14:45:39-08:00 April 13th, 2015|Blogging, Content, Content Shock, Customer Experience, Good Business, H2H, Innovation, Marketing, Small Business, Smart Business, Social Media, Strategy|

NOISE! As if things aren’t hard enough for entrepreneurs and small business folks, the challenges of digital presence and discoverability just keep mutating. I just started reading Mark Schaefer’s new book, “The Content Code” in which he describes this evolution of digital marketing so far. He outlines three phases that, to date, bring [...]

30 03, 2015

Laser-focused Business Goals!

By | 2017-06-12T14:16:42-08:00 March 30th, 2015|Decision-making, Good Business, Innovation, Leadership, Meaning, Problem-solving, Small Business, Smart Business, Strategy| There are a lot of ways for business owners to formulate, define and drive to their business goals. A mentor I had while I worked at Microsoft had three goals he printed on a 3 x 5 note card and taped that to his monitor. He told me that if what he was doing [...]

10 03, 2015

2 Things to Make You Reconsider Your Mobile Strategy

By | 2017-06-12T14:16:43-08:00 March 10th, 2015|Communication, Customer Experience, Mobile, Small Business, Smart Business, Strategy| A couple of things came up this week that have made me reevaluate my web site design and start reconsidering how I present my business. One was a cover article from The Economist “Planet of the phones” and the other was some news about how Google is tweaking its algorithm. […]

2 03, 2015

How To Solve the Biggest Problem with Diversity

By | 2017-06-12T14:16:43-08:00 March 2nd, 2015|Collaboration, Creativity, Diversity, Good Business, H2H, Innovation, Leadership, People, Problem-solving, Productivity, Small Business, Smart Business, Strategy| There was an item on the local news the other night that I found fascinating. A number of students at the university campus were holding a rally advocating for a Diversity Center as a gathering place that would acknowledge the diversity of the campus and provide a place and programs that would focus on [...]

Load More Posts