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1 05, 2017

THE BEST OF APRIL – Facebook for Business, Reviews, and Where to Spend

By | 2017-06-12T14:16:11+00:00 May 1st, 2017|Conversation, Facebook, Measurement, Reviews, Social Media, Strategy|

Facebook Post Ideas 17 Killer Facebook Post Ideas For Small Business Owners A lot of the time, you feel lucky just to post something, let alone change things up. This article by Kim Garst will give you 17 ideas to make your posts more interesting, compelling and fun! […]

17 04, 2017

Reviews: Don’t ignore them! It’s Your Reputation…

By | 2017-06-12T14:16:12+00:00 April 17th, 2017|Authenticity, Customer Experience, Reviews, Social Media, Strategy|

How do YOU manage your reputation? I got the chance to speak to a large group of business leaders this week about online reviews and how to work with them. This is an area that continues to be of concern to businesses, and has gained particular focus in the past [...]

27 03, 2017

Best of March – SEO, LinkedIn, and Solving the Right Problem

By | 2017-07-18T10:15:44+00:00 March 27th, 2017|Facebook, Leadership, LinkedIn, Measurement, Problem-solving, SEO, Social Media|

March, according to the old saying, either comes in like a lion and goes out like a lamb, or vice versa. This month’s collection of top articles is the LION portion of that saying! Measuring Social is HARD! Why Is Social Media Measurement So Hard Measuring the impact of [...]

27 02, 2017

Best of February – Competition, Local Online Tips, Customer Experience and Content!

By | 2017-06-12T14:16:13+00:00 February 27th, 2017|Competition, Content, Customer Experience, Real Estate, Reviews, Social Media|

Is your competition beating you? 5 undeniable signs your competition is beating you online You're probably at least mildly aware that the Internet is in constant flux. Changes you made to your web site or digital strategy last year (let along last week...) may already be defunct! This great article gives you five [...]

30 01, 2017

Start by Engaging in the New Year! – Best of January

By | 2017-06-12T14:16:14+00:00 January 30th, 2017|Blogging, Facebook, Social Media, Strategy, Video|

Social Media Engagement How to Improve Social Media Engagement for Small Business [Case Study] This case study, while focusing on the use of Post Planner as a tool, provides a number of terrific strategies on going full-tilt to build engagement across your social media channels. Take note of his advice at the end [...]

16 01, 2017

FOCUS: How Do You Compare Awareness vs. A Noisy Internet?

By | 2017-06-12T14:16:15+00:00 January 16th, 2017|Awareness, Facebook, Focus, Marketing, Small Business, Social Media, Strategy|

Awareness Moving from Awareness (I sometimes call it Discoverability…) to Reputation, and then to some kind of Economic Engagement (Sales, Donations, etc…) is a well-known path for many businesses. The first stop on this journey is gaining Awareness of your business. Sadly, there are still a number of businesses who feel and [...]

26 12, 2016

Best December Articles: Get An Edge Before 2017!

By | 2017-06-12T14:16:15+00:00 December 26th, 2016|Blogging, Marketing, Social Media, Strategy, Tips|

Even with shorter days and the perceived acceleration of time toward the end of the year, the search for the best social media articles for December provides the chance to focus on the business opportunities of 2017 before you head out for the egg nog! 12 Step Process The 12-Step Process [...]

12 12, 2016

FOCUS: Get That One Thing Right!

By | 2017-06-12T14:16:16+00:00 December 12th, 2016|Decision-making, Entrepreneur, Facebook, Focus, Google, Marketing, Problem-solving, Small Business, Social Media, Strategy|

One Thing You’ve got that ONE THING to do, and you’re convinced that getting that right will make all the pieces fall into place, right? I’ve had more than one business owner approach me and ask for help with a Facebook Ad or a Google Ad. My first question is usually to [...]

5 12, 2016

How Can Responsiveness Keep You Out of Trouble?

By | 2017-06-12T14:16:16+00:00 December 5th, 2016|Authenticity, Conversation, Customer Experience, Facebook, Marketing, Social Media, VACC|

Facebook Business Responsiveness Responsiveness is critical to customer experience. If you get an email or see a post to your company Facebook page with a request or comment from a customer (or potential customer…), letting it go for awhile (or altogether…) is a recipe for TROUBLE! The speed by which you [...]

28 11, 2016

Best of November: TOP POSTS – No Turkeys Here!

By | 2017-06-12T14:16:16+00:00 November 28th, 2016|Content, Conversation, Customer Experience, Decision-making, Marketing, Measurement, Small Business, Social Media, Strategy|

Can you believe it? Thanksgiving is past and we are all on the short countdown to Christmas!? Well, while you were trying to finish off the Halloween candy AND putting together the grocery list for Thanksgiving, there have been a LOT of article published that deserve your attention…..I’ve gone through them and cherry-picked the most [...]

21 11, 2016

What’s the Best Social Media Channel for my Business?

By | 2017-06-12T14:16:17+00:00 November 21st, 2016|Customer Experience, Facebook, Marketing, Small Business, Social Media, Strategy, VACC|

Which Social Media Channels? A small business owner asked me this question recently: Does it matter which social media channels my business focuses on? This is a great question! It does matter from a couple of angles: You need to be where your customers are. Focus is crucial, since each [...]

31 10, 2016

TOP POSTS for October – Crammed with Proven Treats!

By | 2017-06-12T14:16:17+00:00 October 31st, 2016|Authenticity, Credibility, Customer Experience, Facebook, Google, Marketing, Social Media, Strategy, Tips, VACC, Video|

With October comes the oncoming onslaught of the Holidays! This brings into focus how to get the most out of your social media and digital marketing so your business can go seriously into the BLACK for the season. The top articles for the month cover everything from SEO to Facebook [...]

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