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12 03, 2018

Listening is Hard

By | 2019-01-04T17:28:56-08:00 March 12th, 2018|Communication, Conversation, Dialogue, Listening, Loyalty, Uncategorized, VACC|

Listening As an intelligent business owner and entrepreneur in the 21st century, you are already very aware of the importance of listening to your customers, prospects and audience (your Visitors / Audience / Customers / Community (VACC): you can read more about what this looks like here …..). “Listen” is, however, a word [...]

24 10, 2016

How Do You Get to Valuable Options?

By | 2017-10-20T15:23:17-08:00 October 24th, 2016|Change, Collaboration, Creativity, Decision-making, Entrepreneur, Innovation, Leadership, Problem-solving, Strategy, Uncategorized|

Options not Answers How many squirrels can you follow at once? This is the thought that occurred to me while reading a recent article by Valeria Maltoni entitled Inventing Options for Mutual Gain. While describing an excellent process for arriving at options, and not necessarily “the final solution”, I am reminded [...]

12 09, 2016

FOCUS: Of Course You’re Reliable! RIGHT??

By | 2017-06-12T14:16:18-08:00 September 12th, 2016|Authenticity, Communication, Credibility, Customer Experience, Focus, Good Business, Leadership, Meaning, People, Trust, Uncategorized|

Are you Reliable? The far end of reliability is taking things for granted, right? You hop in your car, perform some kind of ignition action, and you just EXPECT the car to start up so you can go do what you need to do. You head into the barbershop or salon you've been [...]

27 06, 2016

The 5 Top Tested and Approved Posts for June!

By | 2017-06-12T14:16:20-08:00 June 27th, 2016|Customer Experience, Facebook, Marketing, Measurement, Small Business, Social Media, Strategy, Uncategorized, VACC|

 Kicking off the summer months with some TERRIFIC material covering ROI, opportunity discovery and various views on reaching the right Visitors/Audience/Customers/Community (VACC) for your business. Do you know your Audience? 5 Steps for Leveraging Growth Opportunities on Social Media   Growing on Social Media doesn’t mean quadrupling the number of [...]

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