Did you know 91% of Millennials use Facebook? Another 50.3% of Americans use Facebook monthly. With numbers like these targeting your social media marketing can be like…trying to find a needle in a haystack. Effective social media marketing means understanding your VACC.
Visitors: They visit your social media channels, but take no action. It’s critical to know who is visiting your page and possibly convert them into customers.
Audience: A real audience engages your content, uses it, shares it and wants more. They’re looking to establish a relationship with you.
Customers: Your customers want information on your offers, products, services and more. They consume content like videos, articles and photos. If they like what they see, read or hear they tend to buy.
Community: Do you have a group page where specific customer communities gather? This crowd consists of people passionate about a specific product, service or brand.
Jeff Hora provides thorough research for social media marketing. He will find out who your VACC consists of, the content they like and how to engage them. Your social media marketing and messaging will be targeted, relevant and engaging.