The beginning of Fall is upon us and we’re all planning for what our holiday business is going to look like, right? In a final look-back on our collective Summer, here are 5 articles I found to be particularly compelling……plus an extra post about trust that resonated with many who have contacted me.
If you’re not at least LOOKING INTO including video into your marketing mix, you are way behind the curve. With Facebook Live, Twitter’s Periscope app, and many others, along with the numbers showing the higher level of engagement of brands with audiences who consume their video content, it just makes sense to engage with a videographer……or at least learn how to do it competently yourself. This article, by listing some Must Have tools, points out the things that you need to pay attention to. Make sure that, making the effort to create great video content for your business, you are less likely to make mistakes that will cost you.
This article focuses on the criticality of Trust in business relationships and what the components of this trust are. It kicks off a series on these trust components and delves into why it’s important, how it works and what it looks like whether you are working to build trust or you are vetting a business or professional for their trustworthiness.
LinkedIn is an obvious second (and sometimes first…) channel to focus on…..but you need to be aware that IT IS NOT FACEBOOK! Working LinkedIn to the limit for you and your brand is something you need to dig into if you really want to take advantage of all it has to provide. This article give you the details in 19 different areas where you can use some techniques and tools to make some waves.
Most everyone in business has success metrics. However, sometimes the measurements that TRULY show this are more difficult to get to, and not as easy to measure at a glance. This article focuses on the difference between the surface metrics that businesses TEND to go with, and the more important ones that can ACTUALLY MOVE THE NEEDLE for your business. To quote the article, “…you don’t build a successful blog by accumulating a huge number of page views. Rather, you build a successful blog by creating something of value.” The same goes for posts on Facebook, LinkedIn and others…
While I generally preface tips and best practices articles with “Your Mileage May Vary“, the Internet is a great place to test these out on your audience. This guidance is given because it has been shown to work well GENERALLY, and so is worth testing out on you business page and with your VACC (Visitors/Audience/Customers/Community). A/B test some of your posts and see how performance is improved!
Discoverability and awareness are the chief problems of new and younger small businesses. Aside from the further work of building your reputation and credibility, just getting on the radar of your VACC can be tough. This article is really helpful in listing out 10 reasons why you’re having this problem, along with “stub solutions” for getting (or at least starting to get…..) through the reasons and getting to a more visible place.