Authenticity

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20 08, 2018

INTERVIEW: Social Sapiens and the Seattle Shrimp Tank!

By | 2018-08-21T11:08:32+00:00 August 20th, 2018|Authenticity, Communication, Conversation, Customer Experience, Dialogue, Digital Marketing, Entrepreneur, Facebook, H2H, Interview, Listening, Social Media, Strategy|

Seattle Shrimp Tank pros and Me (Social Sapiens) I was asked recently to be interviewed on a podcast (of and for entrepreneurs and business owners...) of which I have been aware and have listened to a few times. Most of my familiarity with the content and tone of it, however, derived from my [...]

16 10, 2017

Loyalty, Strategy and Connection

By | 2017-10-14T17:31:45+00:00 October 16th, 2017|Authenticity, Customer Experience, Loyalty, Strategy|

Loyalty, Strategy, and Connection I’ve written a lot about loyalty, strategy, connection and relationship-building. My recent post about loyalty went into some of the reasons that customer and audience loyalty is critical to your business. Another recent article about lining up your strategy with your actual problems perhaps deals with a bit more about problem-solving [...]

2 10, 2017

END OF THE SUMMER! THE BEST OF SEPTEMBER

By | 2017-09-29T14:05:46+00:00 October 2nd, 2017|Authenticity, Content, Facebook, Social Media, Video|

Autumn is HERE! The beginning of Fall is upon us and we’re all planning for what our holiday business is going to look like, right? In a final look-back on our collective Summer, here are some articles I found to be particularly arresting…… CLICK THAT HEADLINE!!! Headlines That Make Readers Click- [...]

21 08, 2017

What Do Your Customers Think?

By | 2017-08-23T16:39:03+00:00 August 21st, 2017|Customer Experience, Customer Support, Entrepreneur, Marketing, Reviews, Small Business, Trust|

Happy Customers! Got customers? Then you are interested in what they think of you, since that will drive not only whether they purchase your product or service, but other things, too. Like: What do think of your product  / service? Will they buy again? How will you know what they think unless they tell [...]

3 07, 2017

JUNE’S BEST – LinkedIn, Trust, and Making The Most of Your Content

By | 2017-06-27T17:15:37+00:00 July 3rd, 2017|Authenticity, Blogging, Communication, Community, Content, Conversation, Credibility, Facebook, LinkedIn, Marketing, Small Business, Social Media, VACC|

July - Celebrate! July is upon us, and we here in the States are getting ready for our annual tribute to patriotism, fireworks and barbecues! June was a bumper crop month for quality content across the digital marketing industry, and I'm only too happy to share the top articles I've read: LinkedIn Ninja Tricks! [...]

26 06, 2017

The Integrity and Priorities of Place

By | 2017-06-26T07:52:07+00:00 June 26th, 2017|Authenticity, Community, Small Business, Strategy|

The Priority of Place I recently wrote about how the things you actually spend time on uncover your priorities. A colleague of mine noted that what you spend money on does the same thing, which is partially true. There are a number of things you spend money on that are not discretionary, like food (if [...]

17 04, 2017

Reviews: Don’t ignore them! It’s Your Reputation…

By | 2017-06-12T14:16:12+00:00 April 17th, 2017|Authenticity, Customer Experience, Reviews, Social Media, Strategy|

How do YOU manage your reputation? I got the chance to speak to a large group of business leaders this week about online reviews and how to work with them. This is an area that continues to be of concern to businesses, and has gained particular focus in the past [...]

20 03, 2017

Business Critical: Listen-To-Understand

By | 2017-06-12T14:16:13+00:00 March 20th, 2017|Authenticity, Conversation, Credibility, Leadership, Listening|

Listening-to-understand I wrote an earlier article called Listening is Visual that was about a trip during my last corporate job to Florida to meet with some technical community leaders there. I had planned to do “the usual”: I had created a PowerPoint presentation that represented the bullet points I would talk to [...]

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