#H2H

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20 08, 2018

INTERVIEW: Social Sapiens and the Seattle Shrimp Tank!

By | 2018-08-21T11:08:32-07:00 August 20th, 2018|Authenticity, Communication, Conversation, Customer Experience, Dialogue, Digital Marketing, Entrepreneur, Facebook, H2H, Interview, Listening, Social Media, Strategy|

Seattle Shrimp Tank pros and Me (Social Sapiens) I was asked recently to be interviewed on a podcast (of and for entrepreneurs and business owners...) of which I have been aware and have listened to a few times. Most of my familiarity with the content and tone of it, however, derived from my [...]

20 03, 2017

Business Critical: Listen-To-Understand

By | 2017-06-12T14:16:13-07:00 March 20th, 2017|Authenticity, Conversation, Credibility, Leadership, Listening|

Listening-to-understand I wrote an earlier article called Listening is Visual that was about a trip during my last corporate job to Florida to meet with some technical community leaders there. I had planned to do “the usual”: I had created a PowerPoint presentation that represented the bullet points I would talk to [...]

22 08, 2016

FOCUS: Are They Twist Ties or Trust Ties?

By | 2018-05-10T13:27:48-07:00 August 22nd, 2016|Authenticity, Collaboration, Credibility, Customer Experience, Entrepreneur, Focus, H2H, Leadership, Marketing, People, Small Business, Strategy, Trust, VACC|

Trust is more than a High Five! Building trust is vital and required. If you aren’t found to be trustworthy, that pretty much puts the end to having the kind of impact you want to have, whether personally or in business. While the same goes for those around you, [...]

15 08, 2016

GO DEEP: Strong & Weak Ties – Your Genuine Challenge?

By | 2018-11-08T16:07:35-07:00 August 15th, 2016|Content, Customer Experience, Entrepreneur, Go Deep, H2H, Leadership, Marketing, Measurement, People, Problem-solving, Small Business, Social Media, Strategy, VACC|

Strong Ties and Weak Ties Once upon a time, there were "Strong Ties" and "Weak Ties" in business. Strong Ties existed between you and your best customers. You interacted frequently and knew each other well. The bulk of your business was from and through these Strong Ties. It took some work. Maintaining them required [...]

1 08, 2016

FOCUS: Introducing a Summer Reading Sampler!

By | 2017-06-12T14:16:19-07:00 August 1st, 2016|Content, Creativity, Discussion, Entrepreneur, Focus, H2H, Interesting things, Kindle, Leadership, Sharing, Smart Business, VACC|

Ah….summer reading! I frequent the Conversation Agent blog published by Valeria Maltoni regularly, and take away more food for thought than I get from any other blog. She recently posted an article containing a Summer reading list. Heading into the last full month of summer (although here in the Pacific [...]

25 07, 2016

Top 5 Timely and Valuable Articles for July

By | 2017-06-12T14:16:19-07:00 July 25th, 2016|Authenticity, Communication, Content, Creativity, Customer Experience, Entrepreneur, Facebook, H2H, Marketing, Small Business, Smart Business, Social Media, Strategy, Video|

Wow, that was fast! There was all the hub-bub for the Fourth of July, then the flurry of political conventions, and now we’re at the end of the month and looking back at some of the really helpful articles that have been published across the web…..and there have been a LOT of them! Here are [...]

18 07, 2016

Still Waiting For That Expert “Top Ten” List?

By | 2018-11-08T16:00:11-07:00 July 18th, 2016|Ambiguity, Authenticity, Awareness, Blogging, Communication, Conversation, Creativity, Customer Experience, Entrepreneur, H2H, Meaning, Reflection, Small Business, Smart Business, Strategy, Thoughts, VACC|

Top 10! It's not all that hard to be different, because you are. I made an observation recently in a meeting about the tension we have in each of us to both fit in and be utterly unique. This applies to individuals (this is America, after all...individuals are a huge, almost obsessive focus of our attention...) [...]

27 06, 2016

The 5 Top Tested and Approved Posts for June!

By | 2017-06-12T14:16:20-07:00 June 27th, 2016|Customer Experience, Facebook, Marketing, Measurement, Small Business, Social Media, Strategy, Uncategorized, VACC|

 Kicking off the summer months with some TERRIFIC material covering ROI, opportunity discovery and various views on reaching the right Visitors/Audience/Customers/Community (VACC) for your business. Do you know your Audience? 5 Steps for Leveraging Growth Opportunities on Social Media   Growing on Social Media doesn’t mean quadrupling the number of [...]

6 06, 2016

FOCUS: Surviving Trust and Lies

By | 2018-12-07T12:40:22-07:00 June 6th, 2016|Authenticity, Communication, Community Management, Content, Conversation, Customer Experience, Focus, H2H, Leadership, Marketing, Small Business, Social Media, Strategy, VACC|

Trustworthiness Global Poll from Hubspot Who do you trust?  No really..... During my regular scouring of quality content this week I found an article by Ben Jacobson at Hubspot entitled "How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website". While the bulk of the article was about the things you could [...]

30 05, 2016

They’re Here!! 5 Outstanding Social Media Posts for May

By | 2017-06-12T14:16:29-07:00 May 30th, 2016|Blogging, Content, Customer Experience, Facebook, Google, H2H, Marketing, Measurement, Mobile, Sharing, Small Business, Social Media, Strategy, Tips, VACC|

 This month we're treated to a nice mix of articles covering How-Tos, new research studies and a bit of crystal ball gazing for future trends. KPIs for Social Media The Top 26 Social Media KPIs Marketers Can't Ignore Measurement is the crucial component to understanding if you're meeting your goals, right? Yet many [...]

16 05, 2016

What Is The Secret Truth About Your Marketing Plan?

By | 2018-11-08T16:03:53-07:00 May 16th, 2016|Customer Experience, Facebook, Goal-setting, H2H, Leadership, Marketing, Measurement, People, Small Business, Social Media, Strategy, VACC, Vision|

So you have a strategy for your digital marketing? Working with the swirling realities of digital and social media marketing can feel like trying to quietly tread water in a really nasty river rapids that never ends….and then there are the rocks to avoid. As a business owner it’s hard enough. As a marketing professional, it is [...]

9 05, 2016

FOCUS: What About Customer Experience and Relationships?

By | 2018-08-11T12:51:25-07:00 May 9th, 2016|Authenticity, Customer Experience, Customer Support, Facebook, Focus, Good Business, H2H, Marketing, People, Small Business, Smart Business, Social Media, VACC, Youtility|

On the lookout for…? “Relationships?! How do you do that when your business is all about selling boxes of widgets? Folks come to my site, order them and I ship them out…” This is a common question. You have always viewed your company as one that makes something that others buy (hopefully [...]

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