“Vision without action is a daydream. Action without vision is a nightmare.”
A strategy is a game plan designed to achieve a major goal. Yet most businesses don’t have a digital/social media marketing strategy.
Being everywhere doesn’t work. Facebook, Twitter, LinkedIn, Instagram, Yelp, WhatsApp, Snapchat, Periscope, Pinterest…it’s all just too much!
What is your strategy when it comes to doing business using social media? How do you start relationships on Facebook? How do you engage new customers? On your blog or an article on your LinkedIn page? Via a Periscope video or on YouTube?
Today’s social media user is smarter than ever. They’re online reading reviews about your products and services. They’re watching product demos and customer testimonials on YouTube. They’re being influenced by reviews on Amazon and influencers across the Internet. How can you raise your brand’s visibility online so you are discovered and considered by your audience?
The best social media strategy is intentional and effective. It combines sales, marketing, research and customer service. You will stay on top of prospects, customers and competitors at the same time.
You need an effective “Social Strategy Toolkit”, designed to reach the right audience with the right message at the right time…
“If you want to win, do the ordinary things better than anyone else does them day in and day out.”
As a business owner, you’re concerned about costs and getting customers. You know Facebook is important, but you’re too busy to do posts daily. You can hire a consultant, but you worry about the cost and if it will reach the people you want. When it comes to social media marketing, many businesses believe it’s not worth the cost. They ask ‘how much will it cost if I pay for social media marketing.’ The real question is…
“How much will it cost your business if you don’t?”
The “cost” of a social media plan is less than not having one.
Businesses don’t account for the lack of follow up on social media. Did you know customers on social media expect you to follow up with them within thirty minutes to seventy-two hours?
Social media gives customers a loud and visible voice. They expect to be heard and get fast response. If not, they can make their feelings widely known publicly. What they say can influence other customers and prospects on your social media platforms. Few businesses pay attention to the “Triangle of Social Success”. Your sales, marketing and customer service departments complete this lucrative triangle. This means your sales and marketing division can’t pass off using social media to your customer service team. Everyone is responsible for using and maintaining it. Ignoring the Triangle of Social Success is like a ship captain ignoring the Bermuda Triangle. You can sail along without a hitch one minute. But in the next minute your business could be sunk on your social media channels.
“However beautiful the strategy, you should occasionally look at the results.”
Are you an experienced business owner? In the past, you relied on referrals, cold calls and ads to reach your customers. But now they’re not pulling people in like they used to. You have heard social media is just a game that doesn’t deliver results.
What happened the last time you didn’t see results from a marketing campaign? Usually, results means making more money. When businesses don’t see the return they hoped for they believed the strategy used “doesn’t work”.
With social media marketing “results” mean different things. To set the right expectations, you must define what results will mean for you. Do you want to……?
INCREASE SALES AND PROFITABILITY
REACH YOUR TARGET AUDIENCE
LEVERAGE YOUR MARKETING SPEND
ACHIEVE COMPANY SPECIFIC GOALS
To make more money, do you plan to put a link in your posts to a sales or landing page? These pages will allow you to track sales made on them. Want to reach the “right” audience on Facebook? You can target specific audiences by boosting your Facebook posts.
Whatever results you want, define them before using social media marketing. Otherwise, you will be doing “blind posts” with little to no results.