A lot of the time, you feel lucky just to post something, let alone change things up. This article by Kim Garst will give you 17 ideas to make your posts more interesting, compelling and fun!
This article is REALLY LONG and REALLY VALUABLE! Facebook Insights are the set of tools you get with a Facebook Business page that can help you understand all that goes on behind the scenes, so you can make decisions and plans based on data, not on impulse. While not comprehensive, it delivers a GREAT overview of the kinds of data available, how to get at it, and what it can mean to your digital marketing, so you can get the results you’re looking for.
Reviews, particularly in light of some tremendous public relations disasters by large companies in the last few weeks, have grabbed the spotlight in the minds of most business owners. I have been asked more questions about how to deal with and manage negative comments and reviews lately. This article goes over a Six A’s process of working through online reviews, with a link to a downloadable PDF of the process and some background on it.
This report, based on a survey of 350 small business owners and managers, kicks off with the information that “Some 58% of respondents say they plan to increase their spend on social media in 2017 and 56% plan to spend more on their web site.” Want to find out what the rest of your competition are planning for this year? This is a good start….
Despite its acceptance as a very real and valuable digital marketing channel, social media still suffers from a number of myths that hurt your business. A couple covered in this article, for example, are “Fans = Customers” and “Social Media Marketing is Free.” Check out the entire article for these, the rest, and the truth behind each of them.
To quote Valeria Maltoni, the author, “Conversation is a powerful technology to negotiate meaning, make sense of issues/opportunities, ask better questions, and assess energy, which is a better measure of value. The over reliance on writing and online/email exchanges has many out of practice, especially with learning how to listen. Which is different than monitoring and the reason why so many organizations and brands are still conversationally tone deaf.” Be smart with your conversation.