JUNE’S BEST – LinkedIn, Trust, and Making The Most of Your Content

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JUNE’S BEST – LinkedIn, Trust, and Making The Most of Your Content

July - Celebrate!

July – Celebrate!

July is upon us, and we here in the States are getting ready for our annual tribute to patriotism, fireworks and barbecues!
June was a bumper crop month for quality content across the digital marketing industry, and I’m only too happy to share the top articles I’ve read:

LinkedIn Ninja Tricks!

LinkedIn Ninja Tricks!

 

 
Facebook seems to get the attention from online sources (granted, cracking the 2 billion users mark is noteworthy…), but many of the businesses I speak with are still kind of scratching their head when it comes to LinkedIn. This top list of tips and tricks from Melonie Dodaro will get you to that next level of skill in using this great professional channel.

Sincerity

Sincerity

 

 
Sincerity and Trust have been the key components for strong customer and business relationships since forever. Building them online isn’t impossible, but it is different. This article introduces some areas of consideration about communication and how you do this. The line between communication and action is pretty clear.

Credibility

Credibility

 

 
Beyond getting found, your website needs to build and maintain your professional credibility. If you’re wondering how a website can do that, then you will find this article Laura Forer of MarketingProfs very, very valuable.

My Community

My Community

 

 
When I speak about online relationships, I refer to the mental model I call VACC (Visitors / Audience / Customers / Community). In this insightful article, Irfan Ahmad digs into how a business can approach this with Facebook Groups, an underutilized resource for most businesses. If you take this on, you’re ALREADY in the lead, since chances are your competition ISN’T doing it!

Social Media Posts

Social Media Posts

 
 
So, that post from last Tuesday blew the doors off in Shares and Comments! WOO-HOO!!!!! Now, how can you leverage what was obviously a Great Piece of Content again and take advantage of it’s quality and virality? Here are 5 ways to look at….

 

Reuse That Content!

Reuse That Content!

As a follow-on to the previous article, how do you take that premier article you’ve written and reuse (or “slice & dice”…) it in such a way that you can make the most of it. Here are nine ways you could repurpose it and reach oven more of an interested audience. Remember, everyone has a preferred way of communicating, and by doing this you are making practical use of that fact!

About the Author:

Jeff Hora is that rare individual with deep expertise in digital and social media marketing, technology, education, entrepreneurship and social psychology. This coupled with his passion for the success of the businesses he works with makes working with him an extremely valuable and unique experience. Since Social Sapiens’ founding, Jeff has quickly become a regularly requested speaker at area Chambers of Commerce, BE$T business strategy workshops, entrepreneur workshops, and more.