8 05, 2017

Strategy: Is Your Goal a Place or a Direction?

By | 2017-06-12T14:16:11-08:00 May 8th, 2017|Change, Decision-making, Goal-setting, Strategy|

Strategy You started out putting together something that you could call a Business Plan, right? If you had some help, or needed one to present to the bank or some investors, it was probably pretty detailed and held most everything you hoped to accomplish and how you would get there, [...]

16 05, 2016

What Is The Secret Truth About Your Marketing Plan?

By | 2018-11-08T16:03:53-08:00 May 16th, 2016|Customer Experience, Facebook, Goal-setting, H2H, Leadership, Marketing, Measurement, People, Small Business, Social Media, Strategy, VACC, Vision|

So you have a strategy for your digital marketing? Working with the swirling realities of digital and social media marketing can feel like trying to quietly tread water in a really nasty river rapids that never ends….and then there are the rocks to avoid. As a business owner it’s hard enough. As a marketing professional, it is [...]

2 05, 2016

More Promising and Valuable: a Partner or a Customer?

By | 2018-08-11T13:01:34-08:00 May 2nd, 2016|Authenticity, Credibility, Customer Experience, Goal-setting, Good Business, H2H, Leadership, Marketing, Small Business, Smart Business, Strategy|

Partner or Customer? Still in the early years of your business and riding the revenue roller coaster? Yeah, me too. Things are Really Fat for several months (maybe even longer…), so you focus on project delivery and all of the work that entails. Make those clients happy!!!!  Things lighten up a bit, so [...]

18 01, 2016

Is there Anything Simple About Simplicity?

By | 2018-09-16T14:47:03-08:00 January 18th, 2016|Authenticity, Creativity, Customer Experience, Decision-making, Goal-setting, H2H, Innovation, Leadership, Marketing, People, Problem-solving, Productivity, Social Media, Strategy|

English: Albert Einstein Français : Portrait d’Albert Einstein (Photo credit: Wikipedia) “Easy” is a temptation. I work with many clients who take the Do-It-Yourself (DIY) approach to their digital and social media marketing, because “How hard could it be? It’s just Facebook??!” Besides, they each have a business to [...]

11 01, 2016

Is Your Tribe Remarkable, Unfocused or Mainstream?

By | 2018-01-13T15:13:23-08:00 January 11th, 2016|Authenticity, Awareness, Collaboration, Communication, Conversation, Creativity, Diversity, Goal-setting, Good Business, H2H, Innovation, Leadership, Mission, People, Strategy, The Journey|

Networks and Communities Which Tribe do you belong to? That seems to be an over-riding, occasionally unsaid, concern in our society. Conservative or Liberal? Religious or Agnostic? One percent or ninety-nine percent? Blue collar or white-collar? Introvert or extrovert? College Graduate? Technical? Gender? Race? We have innumerable ways of identifying, classifying and limiting [...]

28 12, 2015

Obsessed With Success for 2016? It’s Almost Here!

By | 2017-06-12T14:16:34-08:00 December 28th, 2015|Communication, Content, Conversation, Customer Experience, Decision-making, Facebook, Goal-setting, Good Business, Google, H2H, Marketing, Productivity, Small Business, Social Media, Strategy|

Is there an actual name for the time between Christmas and New Years? If there isn’t, there should be…..it always feels just plain weird to me. That said, it’s that time when I take a look back, past the shredded wrapping paper, immense amount of food and goodies, emergency trips and 2016 business planning to [...]

30 11, 2015

Exploit Social in 2016! 5 Unparalleled and Revealing Posts

By | 2017-06-12T14:16:35-08:00 November 30th, 2015|Communication, Content, Conversation, Creativity, Customer Experience, Facebook, Goal-setting, Good Business, H2H, Leadership, LinkedIn, Marketing, Small Business, Smart Business, Social Media, Strategy|

YOU MADE IT! The big push for Black Friday is over, as is the Thanksgiving holiday (if you’re in the States…). Your business is now poised for the long haul to Christmas and whatever kinds of hours and effort that means for your business and you personally. However, the Internet never stops and, like any [...]

26 10, 2015

5 Superior Social Media Posts to Drive Your Business!

By | 2017-06-12T14:16:36-08:00 October 26th, 2015|Content, Conversation, Creativity, Credibility, Customer Experience, Facebook, Goal-setting, H2H, Marketing, Measurement, Social Media, Strategy|

You want "The Short List." This list gives you the best information for your business, and let's you understand what will make your digital and social media marketing work so you can get back to work. I have collected these 5 articles from around the web as the best of the best for October. Read them all, [...]

5 10, 2015

WANTED: Simple, Direct and Terrific Vision, Mission and Goals!

By | 2017-08-03T14:36:25-08:00 October 5th, 2015|Decision-making, Goal-setting, Good Business, Innovation, Leadership, Measurement, Mission, Problem-solving, Small Business, Smart Business, Strategy, Vision|

Vision It’s enough to drive you nuts… I mentioned in an earlier post that I am working through the vision and goals for my business networking chapter. Having arrived at a pretty good idea of how these are different, I run across a number of online discussions about the difference between the vision and the mission. Sigh….so, [...]

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