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16 05, 2016

What Is The Secret Truth About Your Marketing Plan?

By | 2018-11-08T16:03:53-08:00 May 16th, 2016|Customer Experience, Facebook, Goal-setting, H2H, Leadership, Marketing, Measurement, People, Small Business, Social Media, Strategy, VACC, Vision|

So you have a strategy for your digital marketing? Working with the swirling realities of digital and social media marketing can feel like trying to quietly tread water in a really nasty river rapids that never ends….and then there are the rocks to avoid. As a business owner it’s hard enough. As a marketing professional, it is [...]

9 05, 2016

FOCUS: What About Customer Experience and Relationships?

By | 2018-08-11T12:51:25-08:00 May 9th, 2016|Authenticity, Customer Experience, Customer Support, Facebook, Focus, Good Business, H2H, Marketing, People, Small Business, Smart Business, Social Media, VACC, Youtility|

On the lookout for…? “Relationships?! How do you do that when your business is all about selling boxes of widgets? Folks come to my site, order them and I ship them out…” This is a common question. You have always viewed your company as one that makes something that others buy (hopefully [...]

2 05, 2016

More Promising and Valuable: a Partner or a Customer?

By | 2018-08-11T13:01:34-08:00 May 2nd, 2016|Authenticity, Credibility, Customer Experience, Goal-setting, Good Business, H2H, Leadership, Marketing, Small Business, Smart Business, Strategy|

Partner or Customer? Still in the early years of your business and riding the revenue roller coaster? Yeah, me too. Things are Really Fat for several months (maybe even longer…), so you focus on project delivery and all of the work that entails. Make those clients happy!!!!  Things lighten up a bit, so [...]

18 04, 2016

GO DEEP: Can You See Your Genuine Story?

By | 2017-06-12T14:16:31-08:00 April 18th, 2016|Communication, Content, Creativity, Customer Experience, Facebook, Go Deep, Google, H2H, Marketing, Measurement, People, Small Business, Smart Business, Social Media, Strategy|

Photographer against a sunset You already know about the requirement of posting Top Flight, Relevant, and Shareable content. You may even be working to make sure that you attach a photo or graphic to your posts, since people are attracted to pictures and tend to gloss over text-only posts. Photos [...]

14 03, 2016

FOCUS: The Simple Obsession of Mindful Marketing

By | 2018-07-02T13:55:07-08:00 March 14th, 2016|Amazon, Authenticity, Awareness, Communication, Content, Creativity, Credibility, Customer Experience, Focus, Good Business, H2H, Leadership, Marketing, Small Business, Social Media, Strategy|

Obsession… Mindfulness is a light of honesty within yourself that is fed by each moment that passes. Mindfulness and “being in the moment” are ancient ideas found across cultures. This self-awareness is partly being truly aware of the moment, and partly acknowledging and letting go of the things and thoughts that cling to you or [...]

7 03, 2016

New Facebook Data: A Powerful Challenge to Fundamentals

By | 2017-06-12T14:16:32-08:00 March 7th, 2016|Change, Communication, Content, Customer Experience, Facebook, H2H, Marketing, Small Business, Social Media, Strategy|

(Photo credit: Wikipedia) What you knew yesterday may not apply today…. I hate that….you probably do to. In the land of social media and digital marketing it really is like what the Queen of Hearts said to Alice, “My dear, here we must run as fast as we can, just [...]

29 02, 2016

Across My Desk: The Best of the Month of Love & Presidents

By | 2017-06-12T14:16:32-08:00 February 29th, 2016|Content, Customer Experience, Facebook, H2H, Marketing, Measurement, Productivity, Small Business, Social Media, Strategy|

There are a LOT of great articles published this past month. Vetting them for you is a pleasure by which I learn more AND glean the "wheat from the chaff", so to speak. So here we go!!!!!! Look at the Stats! 49 Noteworthy Social Networking Stats and Facts Normally random statistics & numbers [...]

25 01, 2016

Last Chance: Spotlight the Superior January Posts

By | 2017-06-12T14:16:33-08:00 January 25th, 2016|Communication, Content, Credibility, Customer Experience, Customer Support, Facebook, H2H, LinkedIn, Marketing, Mobile, People, Small Business, Social Media, Strategy|

 January is nearly over! You have already done all your planning, strategizing and begun implementation for 2016….right?! Here are my top recommendations for articles that will absolutely impact your business this year and help you make the best use of your resources. 2016 Social Media Trends Top Social Media Trends [...]

18 01, 2016

Is there Anything Simple About Simplicity?

By | 2018-09-16T14:47:03-08:00 January 18th, 2016|Authenticity, Creativity, Customer Experience, Decision-making, Goal-setting, H2H, Innovation, Leadership, Marketing, People, Problem-solving, Productivity, Social Media, Strategy|

English: Albert Einstein Français : Portrait d’Albert Einstein (Photo credit: Wikipedia) “Easy” is a temptation. I work with many clients who take the Do-It-Yourself (DIY) approach to their digital and social media marketing, because “How hard could it be? It’s just Facebook??!” Besides, they each have a business to [...]

11 01, 2016

Is Your Tribe Remarkable, Unfocused or Mainstream?

By | 2018-01-13T15:13:23-08:00 January 11th, 2016|Authenticity, Awareness, Collaboration, Communication, Conversation, Creativity, Diversity, Goal-setting, Good Business, H2H, Innovation, Leadership, Mission, People, Strategy, The Journey|

Networks and Communities Which Tribe do you belong to? That seems to be an over-riding, occasionally unsaid, concern in our society. Conservative or Liberal? Religious or Agnostic? One percent or ninety-nine percent? Blue collar or white-collar? Introvert or extrovert? College Graduate? Technical? Gender? Race? We have innumerable ways of identifying, classifying and limiting [...]

4 01, 2016

The Truth About Revealing Your Customers’ Wishes

By | 2018-11-22T14:18:57-08:00 January 4th, 2016|Authenticity, Communication, Content, Conversation, Credibility, Customer Experience, H2H, Marketing, Small Business, Social Media, Strategy|

How do you crawl into the heads of your customers? The answer to that question is what’s really at the heart of any successful business. There is an entire industry built around researching customers, numerous methodologies to discern what they see as a good, bad or “Meh…” experience or product, and how to improve that [...]

28 12, 2015

Obsessed With Success for 2016? It’s Almost Here!

By | 2017-06-12T14:16:34-08:00 December 28th, 2015|Communication, Content, Conversation, Customer Experience, Decision-making, Facebook, Goal-setting, Good Business, Google, H2H, Marketing, Productivity, Small Business, Social Media, Strategy|

Is there an actual name for the time between Christmas and New Years? If there isn’t, there should be…..it always feels just plain weird to me. That said, it’s that time when I take a look back, past the shredded wrapping paper, immense amount of food and goodies, emergency trips and 2016 business planning to [...]

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