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21 12, 2015

The Truth About the Hidden Lives of Your Audience

By | 2017-08-03T14:29:08-08:00 December 21st, 2015|Authenticity, Awareness, Communication, Conversation, Credibility, Customer Experience, H2H, Leadership, Marketing, People, Social Media, Strategy|

The Audience This was a very tough week. Having your own business and balancing family and holidays is a lot of work. Throw in a death in the family and an unforeseen trip to Iowa from Seattle (and all the turmoil that entails…), and trying to get back in the groove seems insurmountable. [...]

30 11, 2015

Exploit Social in 2016! 5 Unparalleled and Revealing Posts

By | 2017-06-12T14:16:35-08:00 November 30th, 2015|Communication, Content, Conversation, Creativity, Customer Experience, Facebook, Goal-setting, Good Business, H2H, Leadership, LinkedIn, Marketing, Small Business, Smart Business, Social Media, Strategy|

YOU MADE IT! The big push for Black Friday is over, as is the Thanksgiving holiday (if you’re in the States…). Your business is now poised for the long haul to Christmas and whatever kinds of hours and effort that means for your business and you personally. However, the Internet never stops and, like any [...]

23 11, 2015

What is the Shrewd, Simple Zen of Customer Support?

By | 2018-09-28T10:49:08-08:00 November 23rd, 2015|Customer Experience, Customer Support, H2H, Leadership, People, Problem-solving, Strategy|

Customers: Support or Relationship Building? Does anyone actually WANT to deal with customer support? I mean, really…… When you hear the words “customer support,” what’s the first picture that springs to mind? The dreaded support phone call. Sure, a lot of support is offered over the web, via email and social media, live chat [...]

16 11, 2015

Do Your Audiences Have Faces? Can You See Them?

By | 2018-11-22T14:13:35-08:00 November 16th, 2015|Communication, Content, Conversation, Credibility, Customer Experience, H2H, Leadership, Marketing, Small Business, Social Media, Strategy|

Facing the Audience Does it have something to do with the lighting? Whenever I get to speak or perform in front of an audience, there’s this gentle tug-of-war between two opposites: Focusing in on a face, moving to another face and so on. I really want to see if [...]

9 11, 2015

Why is Your Audience So Scary?

By | 2017-06-12T14:16:35-08:00 November 9th, 2015|Communication, Content, Creativity, Customer Experience, Diversity, H2H, Leadership, Marketing, People, Problem-solving, Small Business, Smart Business, Social Media, Strategy|

English: Audience in the main hall of the MobileHCI 2008 conference. (Photo credit: Wikipedia) How uncomfortable are you with your audience? I have spent a large portion of my life in front of audiences as a musician, as an educator, as a speaker, and, going way back, as an actor [...]

2 11, 2015

Are You Really Thrilled With That Visit?

By | 2017-06-12T14:16:36-08:00 November 2nd, 2015|Content, Credibility, Customer Experience, Good Business, H2H, Leadership, Marketing, People, Social Media, Strategy|

NPS Ranger greets visitors at the visitor center front desk. (Photo credit: Wikipedia) What do you think about when you hear the word “visitors?” Context can provide you with different pictures… If you are sitting in a meeting at work and your boss introduces a couple of people at the [...]

26 10, 2015

5 Superior Social Media Posts to Drive Your Business!

By | 2017-06-12T14:16:36-08:00 October 26th, 2015|Content, Conversation, Creativity, Credibility, Customer Experience, Facebook, Goal-setting, H2H, Marketing, Measurement, Social Media, Strategy|

You want "The Short List." This list gives you the best information for your business, and let's you understand what will make your digital and social media marketing work so you can get back to work. I have collected these 5 articles from around the web as the best of the best for October. Read them all, [...]

21 09, 2015

How Can All The Personalization Opportunities Possibly Scale!?

By | 2017-06-15T17:16:15-08:00 September 21st, 2015|Communication, Content, Customer Experience, Good Business, H2H, Marketing, People, Social Media, Strategy|

I recently attended a half day of training focused on the roles and nuances within the business networking group I belong to. While extremely enlightening and really useful as I work to get a grip on my new role as president in my chapter, I’m struck afresh by the spectrum of differences that we each [...]

14 09, 2015

What is Social Proof and Why Should I Care?

By | 2017-06-15T17:34:39-08:00 September 14th, 2015|Credibility, Customer Experience, Good Business, H2H, Marketing, Social Media, Strategy|

Social Proof You’re always looking for quality shortcuts. Anyway and anything that can help you make a good decision (I don’t Need help making bad decisions…). The Internet has taught us all very well: 80% of consumers search for a product or service online before purchasing it. 70% read online reviews before making [...]

7 09, 2015

What is the ROI of an Awesome Quality Relationship?

By | 2018-11-22T14:08:34-08:00 September 7th, 2015|Communication, Content, Conversation, Customer Experience, H2H, Marketing, Measurement, Small Business, Social Media, Strategy|

The Relationship Like you, I have a hard time balancing “all the stuff I need to do” as an entrepreneur with things like spending time with my family, detaching from the Internet and screens, and nurturing a creative hobby that doesn’t entail playing Civilization for an afternoon. One of my halfway measures is [...]

31 08, 2015

Do You Know The Truth About Connection and Appearance?

By | 2017-06-12T14:16:38-08:00 August 31st, 2015|Communication, Content, Content Ignition, Conversation, Customer Experience, Good Business, H2H, Marketing, People, Social Media, Strategy|

Connect Four (Photo credit: Wikipedia) I belong to a few business and networking groups, as well as a service organization. Only at one of them do I have the luxury of spending time with the members (about 25) on a weekly basis and the ongoing encouragement to get together with a [...]

17 08, 2015

How can the Silent Majority Unlock your Bottom Line?

By | 2018-07-05T14:32:59-08:00 August 17th, 2015|Blogging, Communication, Community Management, Content, Content Ignition, Conversation, Customer Experience, Development, Good Business, H2H, Leadership, Marketing, People, Small Business, Smart Business, Social Media, Strategy|

The Silent Majority Do you remember “The Silent Majority”? While the phrase has been around for a very long time, it was popularized by Richard Nixon in 1969 in a speech, and also referred to by journalist Theodore White as the “mute masses.” In a different context, this phrase also [...]

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