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26 09, 2016

END OF THE SUMMER! The Best I’ve Found for You…

By | 2017-06-12T14:16:18-07:00 September 26th, 2016|Communication, Credibility, Facebook, LinkedIn, Marketing, Measurement, People, Small Business, Social Media, Strategy, Trust, VACC, Video|

The beginning of Fall is upon us and we’re all planning for what our holiday business is going to look like, right? In a final look-back on our collective Summer, here are 5 articles I found to be particularly compelling……plus an extra post about trust that resonated with many who [...]

12 09, 2016

FOCUS: Of Course You’re Reliable! RIGHT??

By | 2017-06-12T14:16:18-07:00 September 12th, 2016|Authenticity, Communication, Credibility, Customer Experience, Focus, Good Business, Leadership, Meaning, People, Trust, Uncategorized|

Are you Reliable? The far end of reliability is taking things for granted, right? You hop in your car, perform some kind of ignition action, and you just EXPECT the car to start up so you can go do what you need to do. You head into the barbershop or salon you've been [...]

22 08, 2016

FOCUS: Are They Twist Ties or Trust Ties?

By | 2018-05-10T13:27:48-07:00 August 22nd, 2016|Authenticity, Collaboration, Credibility, Customer Experience, Entrepreneur, Focus, H2H, Leadership, Marketing, People, Small Business, Strategy, Trust, VACC|

Trust is more than a High Five! Building trust is vital and required. If you aren’t found to be trustworthy, that pretty much puts the end to having the kind of impact you want to have, whether personally or in business. While the same goes for those around you, [...]

15 08, 2016

GO DEEP: Strong & Weak Ties – Your Genuine Challenge?

By | 2018-11-08T16:07:35-07:00 August 15th, 2016|Content, Customer Experience, Entrepreneur, Go Deep, H2H, Leadership, Marketing, Measurement, People, Problem-solving, Small Business, Social Media, Strategy, VACC|

Strong Ties and Weak Ties Once upon a time, there were "Strong Ties" and "Weak Ties" in business. Strong Ties existed between you and your best customers. You interacted frequently and knew each other well. The bulk of your business was from and through these Strong Ties. It took some work. Maintaining them required [...]

23 05, 2016

FOCUS: The Trouble with Your Audience

By | 2018-10-05T16:21:15-07:00 May 23rd, 2016|Authenticity, Blogging, Communication, Content, Conversation, Customer Experience, Focus, H2H, Marketing, People, Small Business, Social Media, Strategy, VACC|

Is this you in front of your audience? Can there be stage fright when there’s no stage? In a previous life, I was a professional musician. Thanks to my family and predisposition for wanting attention as a kid, I have been lucky when it comes to getting butterflies in [...]

16 05, 2016

What Is The Secret Truth About Your Marketing Plan?

By | 2018-11-08T16:03:53-07:00 May 16th, 2016|Customer Experience, Facebook, Goal-setting, H2H, Leadership, Marketing, Measurement, People, Small Business, Social Media, Strategy, VACC, Vision|

So you have a strategy for your digital marketing? Working with the swirling realities of digital and social media marketing can feel like trying to quietly tread water in a really nasty river rapids that never ends….and then there are the rocks to avoid. As a business owner it’s hard enough. As a marketing professional, it is [...]

9 05, 2016

FOCUS: What About Customer Experience and Relationships?

By | 2018-08-11T12:51:25-07:00 May 9th, 2016|Authenticity, Customer Experience, Customer Support, Facebook, Focus, Good Business, H2H, Marketing, People, Small Business, Smart Business, Social Media, VACC, Youtility|

On the lookout for…? “Relationships?! How do you do that when your business is all about selling boxes of widgets? Folks come to my site, order them and I ship them out…” This is a common question. You have always viewed your company as one that makes something that others buy (hopefully [...]

18 04, 2016

GO DEEP: Can You See Your Genuine Story?

By | 2017-06-12T14:16:31-07:00 April 18th, 2016|Communication, Content, Creativity, Customer Experience, Facebook, Go Deep, Google, H2H, Marketing, Measurement, People, Small Business, Smart Business, Social Media, Strategy|

Photographer against a sunset You already know about the requirement of posting Top Flight, Relevant, and Shareable content. You may even be working to make sure that you attach a photo or graphic to your posts, since people are attracted to pictures and tend to gloss over text-only posts. Photos [...]

4 04, 2016

FOCUS: Can You Measure the Hard Things?

By | 2018-09-16T13:55:10-07:00 April 4th, 2016|Authenticity, Awareness, Creativity, Decision-making, Focus, Innovation, Leadership, Measurement, People, Problem-solving, Strategy|

(Photo credit: Wikipedia) We all want things to be easy. And it’s not just business, American or Western Society that defaults to easy. While I still worked at Microsoft, one of my managers got our entire team “Easy Buttons.” You pressed the Big Red Button and a voice said, [...]

21 03, 2016

FOCUS: CAN’T SEE IT? YOU REALLY NEED HELP!

By | 2017-06-12T14:16:31-07:00 March 21st, 2016|Authenticity, Awareness, Creativity, Credibility, Focus, Good Business, Leadership, Marketing, Mission, People, Problem-solving, Small Business, Smart Business, Social Media, Strategy, Vision|

http://www.gettyimages.com/detail/181215800 You are Very, Very Good at what you do! That’s one of the reasons you started your business. You’re good at it and you love to do it. So, becoming your own boss seemed like the way to focus in on this passion and expertise, and deliver the benefits to others who are willing [...]

25 01, 2016

Last Chance: Spotlight the Superior January Posts

By | 2017-06-12T14:16:33-07:00 January 25th, 2016|Communication, Content, Credibility, Customer Experience, Customer Support, Facebook, H2H, LinkedIn, Marketing, Mobile, People, Small Business, Social Media, Strategy|

 January is nearly over! You have already done all your planning, strategizing and begun implementation for 2016….right?! Here are my top recommendations for articles that will absolutely impact your business this year and help you make the best use of your resources. 2016 Social Media Trends Top Social Media Trends [...]

18 01, 2016

Is there Anything Simple About Simplicity?

By | 2018-09-16T14:47:03-07:00 January 18th, 2016|Authenticity, Creativity, Customer Experience, Decision-making, Goal-setting, H2H, Innovation, Leadership, Marketing, People, Problem-solving, Productivity, Social Media, Strategy|

English: Albert Einstein Français : Portrait d’Albert Einstein (Photo credit: Wikipedia) “Easy” is a temptation. I work with many clients who take the Do-It-Yourself (DIY) approach to their digital and social media marketing, because “How hard could it be? It’s just Facebook??!” Besides, they each have a business to [...]

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