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11 01, 2016

Is Your Tribe Remarkable, Unfocused or Mainstream?

By | 2018-01-13T15:13:23-07:00 January 11th, 2016|Authenticity, Awareness, Collaboration, Communication, Conversation, Creativity, Diversity, Goal-setting, Good Business, H2H, Innovation, Leadership, Mission, People, Strategy, The Journey|

Networks and Communities Which Tribe do you belong to? That seems to be an over-riding, occasionally unsaid, concern in our society. Conservative or Liberal? Religious or Agnostic? One percent or ninety-nine percent? Blue collar or white-collar? Introvert or extrovert? College Graduate? Technical? Gender? Race? We have innumerable ways of identifying, classifying and limiting [...]

21 12, 2015

The Truth About the Hidden Lives of Your Audience

By | 2017-08-03T14:29:08-07:00 December 21st, 2015|Authenticity, Awareness, Communication, Conversation, Credibility, Customer Experience, H2H, Leadership, Marketing, People, Social Media, Strategy|

The Audience This was a very tough week. Having your own business and balancing family and holidays is a lot of work. Throw in a death in the family and an unforeseen trip to Iowa from Seattle (and all the turmoil that entails…), and trying to get back in the groove seems insurmountable. [...]

23 11, 2015

What is the Shrewd, Simple Zen of Customer Support?

By | 2018-09-28T10:49:08-07:00 November 23rd, 2015|Customer Experience, Customer Support, H2H, Leadership, People, Problem-solving, Strategy|

Customers: Support or Relationship Building? Does anyone actually WANT to deal with customer support? I mean, really…… When you hear the words “customer support,” what’s the first picture that springs to mind? The dreaded support phone call. Sure, a lot of support is offered over the web, via email and social media, live chat [...]

9 11, 2015

Why is Your Audience So Scary?

By | 2017-06-12T14:16:35-07:00 November 9th, 2015|Communication, Content, Creativity, Customer Experience, Diversity, H2H, Leadership, Marketing, People, Problem-solving, Small Business, Smart Business, Social Media, Strategy|

English: Audience in the main hall of the MobileHCI 2008 conference. (Photo credit: Wikipedia) How uncomfortable are you with your audience? I have spent a large portion of my life in front of audiences as a musician, as an educator, as a speaker, and, going way back, as an actor [...]

2 11, 2015

Are You Really Thrilled With That Visit?

By | 2017-06-12T14:16:36-07:00 November 2nd, 2015|Content, Credibility, Customer Experience, Good Business, H2H, Leadership, Marketing, People, Social Media, Strategy|

NPS Ranger greets visitors at the visitor center front desk. (Photo credit: Wikipedia) What do you think about when you hear the word “visitors?” Context can provide you with different pictures… If you are sitting in a meeting at work and your boss introduces a couple of people at the [...]

19 10, 2015

Will You Compare the Truth About Audience vs. Community?

By | 2017-06-12T14:16:36-07:00 October 19th, 2015|Collaboration, Communication, Community Management, Conversation, Credibility, Customer Experience, Good Business, Marketing, People, Small Business, Smart Business, Strategy|

My Audience My Community How you interact with your customers and prospects can show you (and them...) how you think of them. Without resorting to standard definitions, I visualize the difference this way: AUDIENCE: I am in front of a group of people who are facing me. I'm speaking and they're [...]

21 09, 2015

How Can All The Personalization Opportunities Possibly Scale!?

By | 2017-06-15T17:16:15-07:00 September 21st, 2015|Communication, Content, Customer Experience, Good Business, H2H, Marketing, People, Social Media, Strategy|

I recently attended a half day of training focused on the roles and nuances within the business networking group I belong to. While extremely enlightening and really useful as I work to get a grip on my new role as president in my chapter, I’m struck afresh by the spectrum of differences that we each [...]

31 08, 2015

Do You Know The Truth About Connection and Appearance?

By | 2017-06-12T14:16:38-07:00 August 31st, 2015|Communication, Content, Content Ignition, Conversation, Customer Experience, Good Business, H2H, Marketing, People, Social Media, Strategy|

Connect Four (Photo credit: Wikipedia) I belong to a few business and networking groups, as well as a service organization. Only at one of them do I have the luxury of spending time with the members (about 25) on a weekly basis and the ongoing encouragement to get together with a [...]

17 08, 2015

How can the Silent Majority Unlock your Bottom Line?

By | 2018-07-05T14:32:59-07:00 August 17th, 2015|Blogging, Communication, Community Management, Content, Content Ignition, Conversation, Customer Experience, Development, Good Business, H2H, Leadership, Marketing, People, Small Business, Smart Business, Social Media, Strategy|

The Silent Majority Do you remember “The Silent Majority”? While the phrase has been around for a very long time, it was popularized by Richard Nixon in 1969 in a speech, and also referred to by journalist Theodore White as the “mute masses.” In a different context, this phrase also [...]

20 07, 2015

Say What?! Do You Know The Odd Truth About Reviews?

By | 2017-06-12T14:16:39-07:00 July 20th, 2015|Content, Customer Experience, Good Business, H2H, Leadership, People, Small Business, Smart Business, Social Media|

Reviews How often do you get honest feedback about how you’re doing? I mean, honest….it doesn’t NEED to be brutal, just a truthful, balanced opinion from someone, based on their experience. A large number of businesses are scared of feedback and reviews on their various social media pages. This is despite the fact [...]

2 03, 2015

How To Solve the Biggest Problem with Diversity

By | 2017-06-12T14:16:43-07:00 March 2nd, 2015|Collaboration, Creativity, Diversity, Good Business, H2H, Innovation, Leadership, People, Problem-solving, Productivity, Small Business, Smart Business, Strategy|

http://www.gettyimages.com/detail/187474472 There was an item on the local news the other night that I found fascinating. A number of students at the university campus were holding a rally advocating for a Diversity Center as a gathering place that would acknowledge the diversity of the campus and provide a place and programs that would focus on [...]

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