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12 03, 2018

Listening is Hard

By | 2019-01-04T17:28:56-08:00 March 12th, 2018|Communication, Conversation, Dialogue, Listening, Loyalty, Uncategorized, VACC|

Listening As an intelligent business owner and entrepreneur in the 21st century, you are already very aware of the importance of listening to your customers, prospects and audience (your Visitors / Audience / Customers / Community (VACC): you can read more about what this looks like here …..). “Listen” is, however, a word [...]

8 01, 2018

Surveys: Tell Me What You REALLY Think!

By | 2018-01-06T16:40:05-08:00 January 8th, 2018|Blog, Content, Digital Marketing, Small Business, Strategy, VACC|

Survey Results Surveys are notorious, from both sides of the subject…  As someone who gets at least a survey per week in my mail, I respond to very few of them. Sometimes it’s because I’m just plain busy when I first see it, and it feels like a drag on my time (the [...]

3 07, 2017

JUNE’S BEST – LinkedIn, Trust, and Making The Most of Your Content

By | 2017-06-27T17:15:37-08:00 July 3rd, 2017|Authenticity, Blogging, Communication, Community, Content, Conversation, Credibility, Facebook, LinkedIn, Marketing, Small Business, Social Media, VACC|

July - Celebrate! July is upon us, and we here in the States are getting ready for our annual tribute to patriotism, fireworks and barbecues! June was a bumper crop month for quality content across the digital marketing industry, and I'm only too happy to share the top articles I've read: LinkedIn Ninja Tricks! [...]

24 04, 2017

Personas Are NOT the Audience!

By | 2017-06-12T14:16:11-08:00 April 24th, 2017|Customer Experience, Entrepreneur, Marketing, Small Business, Strategy, VACC|

Personas I read an exceptional article by Mitch Joel recently entitled “The Audience (formerly known as the Audience)”. In it he writes about how perceptions and standard audience research (that leads to the creation of personas or avatars for marketing purposes…) are actually quite flawed. The challenge to fixing this [...]

5 12, 2016

How Can Responsiveness Keep You Out of Trouble?

By | 2017-06-12T14:16:16-08:00 December 5th, 2016|Authenticity, Conversation, Customer Experience, Facebook, Marketing, Social Media, VACC|

Facebook Business Responsiveness Responsiveness is critical to customer experience. If you get an email or see a post to your company Facebook page with a request or comment from a customer (or potential customer…), letting it go for awhile (or altogether…) is a recipe for TROUBLE! The speed by which you [...]

21 11, 2016

What’s the Best Social Media Channel for my Business?

By | 2017-06-12T14:16:17-08:00 November 21st, 2016|Customer Experience, Facebook, Marketing, Small Business, Social Media, Strategy, VACC|

Which Social Media Channels? A small business owner asked me this question recently: Does it matter which social media channels my business focuses on? This is a great question! It does matter from a couple of angles: You need to be where your customers are. Focus is crucial, since each [...]

7 11, 2016

OPEN UP: Do You Short Circuit A Valuable Conversation?

By | 2017-06-12T14:16:17-08:00 November 7th, 2016|Conversation, Good Business, Marketing, Strategy, VACC|

Wrong Kind of Meme Like many Americans, I have begun paying a lot closer attention to “the news” online in the run-up to the election this week. I have chosen to visit The Guardian (US. Edition) as a primary news site, since they are globally known as a credible news [...]

31 10, 2016

TOP POSTS for October – Crammed with Proven Treats!

By | 2017-06-12T14:16:17-08:00 October 31st, 2016|Authenticity, Credibility, Customer Experience, Facebook, Google, Marketing, Social Media, Strategy, Tips, VACC, Video|

With October comes the oncoming onslaught of the Holidays! This brings into focus how to get the most out of your social media and digital marketing so your business can go seriously into the BLACK for the season. The top articles for the month cover everything from SEO to Facebook [...]

26 09, 2016

END OF THE SUMMER! The Best I’ve Found for You…

By | 2017-06-12T14:16:18-08:00 September 26th, 2016|Communication, Credibility, Facebook, LinkedIn, Marketing, Measurement, People, Small Business, Social Media, Strategy, Trust, VACC, Video|

The beginning of Fall is upon us and we’re all planning for what our holiday business is going to look like, right? In a final look-back on our collective Summer, here are 5 articles I found to be particularly compelling……plus an extra post about trust that resonated with many who [...]

29 08, 2016

AUGUST SAMPLER: 5 Informative and Imaginative Posts For You!

By | 2017-06-12T14:16:18-08:00 August 29th, 2016|Communication, Content, Conversation, Creativity, Entrepreneur, Facebook, H2H, Marketing, Small Business, Social Media, VACC|

The end of summer is upon us. These diverse articles will tickle your imagination and start you thinking about what your autumn online activities might be! 10 Social Media Myths 10 social media myths to quash  Many times I must slip into “Mythbusters” Mode when speaking to groups about what’s [...]

22 08, 2016

FOCUS: Are They Twist Ties or Trust Ties?

By | 2018-05-10T13:27:48-08:00 August 22nd, 2016|Authenticity, Collaboration, Credibility, Customer Experience, Entrepreneur, Focus, H2H, Leadership, Marketing, People, Small Business, Strategy, Trust, VACC|

Trust is more than a High Five! Building trust is vital and required. If you aren’t found to be trustworthy, that pretty much puts the end to having the kind of impact you want to have, whether personally or in business. While the same goes for those around you, [...]

15 08, 2016

GO DEEP: Strong & Weak Ties – Your Genuine Challenge?

By | 2018-11-08T16:07:35-08:00 August 15th, 2016|Content, Customer Experience, Entrepreneur, Go Deep, H2H, Leadership, Marketing, Measurement, People, Problem-solving, Small Business, Social Media, Strategy, VACC|

Strong Ties and Weak Ties Once upon a time, there were "Strong Ties" and "Weak Ties" in business. Strong Ties existed between you and your best customers. You interacted frequently and knew each other well. The bulk of your business was from and through these Strong Ties. It took some work. Maintaining them required [...]

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